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HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)

JOURNAL ARTICLE published 4 March 2020 in Jurnal Manajemen Pemasaran

Authors: Rahmat Rahmat | Marso Marso

PEMETAAN IMAGE KONSUMEN TERHADAP PRODUK WHITE COFFEE DI HYPERMART BANGKALAN

JOURNAL ARTICLE published 17 September 2019 in Jurnal Manajemen Pemasaran

Authors: Umar Khasan | Elys Fauziyah

PENGARUH DINING EXPERIENCE TERHADAP KEPUASAN KONSUMEN DI RUSTIC MARKET BY THE LAKE RESTORAN GRAHA NATURA SURABAYA

JOURNAL ARTICLE published 27 April 2023 in Jurnal Manajemen Pemasaran

Authors: Jesslyn Meillycent | Steven Jonathan Oslan | Adriana Aprilia

EVALUASI MANAJEMEN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN FRAMEWORK DRAGONS: STUDI KASUS PADA PROGRAM STUDI PASCASARJANA DI SURABAYA

JOURNAL ARTICLE published 27 April 2023 in Jurnal Manajemen Pemasaran

Authors: Arie Viriawan Ruse | Ferry Jaolis | Serli Wijaya

PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA

JOURNAL ARTICLE published 15 May 2012 in Jurnal Manajemen Pemasaran

Authors: Edwin Japarianto | Sugiono Sugiharto

PENGARUH BRAND ASSOCIATION DAN NUTRITION LABEL TERHADAP PERILAKU PASCA PEMBELIAN CIMORY YOGURT: EFEK MODERASI FAMILY ORIENTATION

JOURNAL ARTICLE published 19 October 2022 in Jurnal Manajemen Pemasaran

Authors: Tania Emmanuela Mulyono | Yohanes Sondang Kunto

KUALITAS LAYANAN DAN KEPUASAN KONSUMEN: PERSEPSI MASYARAKAT SURABAYA TERHADAP RESTORAN JEPANG DI KOTA SURABAYA

JOURNAL ARTICLE published 9 August 2016 in Jurnal Manajemen Pemasaran

Authors: Endo W. Kartika

ANALISA PENGARUH BRAND REJUVENATIONTERHADAP PEMBENTUKAN PURCHASE INTENTION DENGAN BRAND IMAGESEBAGAI VARIABEL INTERVENING PADA TEPUNG PREMIKS CHESA BOX PT. ISM BOGASARI FLOUR MILLS

JOURNAL ARTICLE published 9 August 2016 in Jurnal Manajemen Pemasaran

Authors: Juliana Juliana | Diah Dharmayanti

THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S CARE PRODUCTS

JOURNAL ARTICLE published 30 November 2023 in Jurnal Manajemen Pemasaran

Authors: Dwi Anna Kristanti

JOURNAL ISSUE published 30 November 2023 in Jurnal Manajemen Pemasaran

PENGARUH VISUAL MERCHANDISING, PERSONAL SELLING DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION PADA PRODUK KOSMETIK LT PRO DI SURABAYA

JOURNAL ARTICLE published 1 October 2016 in Jurnal Manajemen Pemasaran

Authors: Melisa Gunawan | Edwin Japarianto

PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE

JOURNAL ARTICLE published 4 March 2020 in Jurnal Manajemen Pemasaran

Authors: Edwin Japarianto | Stephanie Adelia

ANALISA PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION MELALUI PERCEIVED USEFULNESS SEBAGAI MEDIA INTERVENING PADA DIGITAL PAYMENT OVO

JOURNAL ARTICLE published 8 April 2021 in Jurnal Manajemen Pemasaran

Authors: Michaela Louisa Muliadi | Edwin Japarianto

PENINGKATAN KEUNGGULAN BERSAING MELALUI DIFERENSIASI PRODUK DAN DIFERENSIASI CITRA SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN IKM KOPI DI KABUPATEN TEMANGGUNG

JOURNAL ARTICLE published 1 October 2019 in Jurnal Manajemen Pemasaran

Authors: Ela Wulandari | Indri Murniawaty

SHOPPING ORIENTATION, STATUS CONSUMPTION AND IMPULSE BUYING OF GENERATION X AND Y IN PURCHASING FAST FASHION PRODUCTS

JOURNAL ARTICLE published 10 September 2021 in Jurnal Manajemen Pemasaran

Authors: Widjojo Suprapto | Ratih Indriyani | Melyvia Santoso

PENGARUH PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA FAST FOOD RESTAURANT DI SURABAYA

JOURNAL ARTICLE published 12 October 2018 in Jurnal Manajemen Pemasaran

Authors: Jocellynne Saintz

ONLINE BUYING INTENTIONS OF SHOPEE CONSUMERS: THE INFLUENCE OF CELEBRITY ENDORSEMENT, SOCIAL MEDIA MARKETING, AND BRAND IMAGE

JOURNAL ARTICLE published 19 October 2022 in Jurnal Manajemen Pemasaran

Authors: Muhammad Harda Dimas Firmanza | Yessy Artanti

PENGARUH SERVICESCAPE DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Klinik Bersalin Bunga Mawarni Kota Banjar)

JOURNAL ARTICLE published 1 April 2017 in Jurnal Manajemen Pemasaran

Authors: Nila Nurochani | Deden Mulyana

DO THE EDUCATIONAL SERVICE CHARACTERISTICS AND PERCEPTIONS MATTERS TO INTENTION TO RECRUIT MASTER OF MANAGEMENT’S ALUMNI IN CENTRAL JAVA?

JOURNAL ARTICLE published 19 March 2012 in Jurnal Manajemen Pemasaran

Authors: Liza Agustina Maureen Nelloh

ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA

JOURNAL ARTICLE published 12 October 2018 in Jurnal Manajemen Pemasaran

Authors: Ade Jermawinsyah Zebuah