JOURNAL ISSUE published 27 July 2016 in International Journal of Marketing Studies

Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Seyed Fathollah Amiri Aghdaie | Farhad Khatami

Bottom of the Pyramid Marketing

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Melissa Martirano

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2

JOURNAL ARTICLE published 31 May 2019 in International Journal of Marketing Studies

Authors: Alyssa Sun

Economic Model Analysis of Enterprise Brand after Introducing Personal Brand

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Nan Sha | Min Wang | Wenhua Yuan

M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility

JOURNAL ARTICLE published 15 January 2013 in International Journal of Marketing Studies

Authors: Ju-Young M. Kang | Kim K.P. Johnson

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 4

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Maple Xiao

Branding a Revolution: Revolutions as Brands and Their Implications for Modern Marketing

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Rasha H. A. Mostafa | Omar Ramzy | Omar H. Eldahan

Researching the Satisfaction Levels of Passengers for Security Services at Airports

JOURNAL ARTICLE published 30 September 2017 in International Journal of Marketing Studies

Authors: Nuriye Güres | Harun Yilmaz | Seda Arslan | Cemal Durmusçelebi | Cevher Yüksel | Haci Haydar Ünsal

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Salman Saleem | Saleem Ur Rahman | Rana Muhammad Omar

A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Shwu-Ing Wu | Hsin-Ti Tsai

Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Shwu-Ing Wu

Marketing Research and the Potentials of SMEs in Sub-Saharan Africa: Conceptual Evidence from Nigeria

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Onigbinde Isaac Oladepo | Ojo James Olanipekun

Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Grace Suk Ha Chan | Anna Chun-Hsuan Hsiao | Irini Lai Fun Tang

A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Alhassan Bunyaminu | Fidelis Quansah

HAVE DEBIT CARDS CHANGED THAI CONSUMER BEHAVIOR?

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Chetsada Noknoi | Sutee Ngowsiri | Wannaporn Boripunt

Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Kristy Vance | Sandra Virtue

The Impact of Foreign Investor Trading Activity on Vietnamese Stock Market

JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies

Authors: Tri Minh Nguyen

Market Orientation and the Performance of Small and Medium-Sized Manufacturing Enterprises in the Accra Metropolis

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Francis Boachie-Mensah | Kassimu Issau

Consumer Attitudes toward SMS Advertising among Jordanian Users

JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies

Authors: Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed