The Effectiveness of Model’s Body Size in Digital and Print Advertisements

JOURNAL ARTICLE published 21 June 2021 in International Journal of Marketing Studies

Authors: Safaa Adil | Ahmad Mostafa Abdeltawab | Danielle Lecointre-Erickson

Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Sany Mokhtar

Social Media Marketing in Emerging Economies: A Mongolian Case Study

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: David R. Borker

Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim | Aymen Salim Khraim | Firas Muslam Al-Kaidah | Daher Radad Al-Qurashi

Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Hyeyoung Kim | Lisa A. House | Asli Z. Odabasi | Charles A. Sims

The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Hsinkuang Chi | Yanting Lai

An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: George K. Amoako | Kwasi Dartey-Baah

The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Sultan Alenazi | Mohamed Almotairi | Soad Al-Meshal

The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Rosalie Andewereld Duijvis | Ed Peelen | Kees Van Montfort | Harry Commandeur

Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: MEJRI Mohamed | DE WOLF Daniel

The Influence of Parental Concern on Food Companies’ Marketing Strategies

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Mamoru Miyamoto

Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Abdel Baset I. Hasouneh | Marzouq Ayed Alqeed

Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance

JOURNAL ARTICLE published 24 January 2019 in International Journal of Marketing Studies

Authors: Lichung Jen | Yichun Liu

A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Thongchai Laiwechpittaya | Nuntana Udomkit

Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Long-Yuan Lee | Lung-Yu Li

The Fretful Euro Disneyland

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Wenhe Yue

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?

JOURNAL ARTICLE published 9 May 2020 in International Journal of Marketing Studies

Authors: Amira M. Omar

Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value

JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies

Authors: Saif Ullah Malik

The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Mehdi Abzari | Hassan Ghorbani | Fatemeh Alsadat Madani

Achieving Financial Export Performance: Contribution of External Resources

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Phadett Tooksoon | Osman Mohamad