How Is Flow Induced? From the Perspective of Online and Offline Channels

JOURNAL ARTICLE published 3 February 2018 in International Journal of Marketing Studies

Authors: Wen-Chin Tsao | Yuan-Wei Shao

The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

JOURNAL ARTICLE published 19 November 2021 in International Journal of Marketing Studies

Authors: Genni Perlangeli | Andrea Rea

The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies

JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies

Authors: Denver D'Rozario | Guang Yang

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Faisal A. Albassami | Saleh S. Alqahtani | Mahmoud A. Saleh

The Study of China Retail Business Development Strategy

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Jing Sun | Jingting Ma

Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage?

JOURNAL ARTICLE published 27 July 2016 in International Journal of Marketing Studies

Authors: Diana Kontsevaia | Paul Berger

The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Hameed Al-Debi | Dina Fadhil Jihad Al-waely

Why Do We Make Sport: The Importance of Psycho-Social Motivations in Adult Sports Participation

JOURNAL ARTICLE published 29 May 2017 in International Journal of Marketing Studies

Authors: Jansanem Jular | Berna Tari Kasnakoglu

Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh

JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies

Authors: Md. Alauddin | Saiful Islam Tanvir | Farjana Mita

The Comparative Analysis of C2B and B2C

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Yan Zhu

Factors Critical in Marketing Strategies of

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Abdalelah S. Saaty | Zaid Ahmad Ansari

Impact of Changing Consumer Lifestyles on Intention to Purchase towards Green and Halal Foods of the Chicken Meat Industry in Malaysia

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Foo Weng Toong | Aye Aye Khin | Ali Khatibi

Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook

JOURNAL ARTICLE published 19 August 2019 in International Journal of Marketing Studies

Authors: Mohammad Hatim Abuljadail | Gi Woong Yun | Saeed Ali Badghish

Market Concentration and the Analysis of Vertical Organization

JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies

Authors: Jean-Paul Chavas | Guanming Shi

An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (An Empirical Study in the Household Appliance Industry in Iran)

JOURNAL ARTICLE published 29 May 2012 in International Journal of Marketing Studies

Authors: Hassan Ghorbani | Seyedeh Masoomeh Abdollahi Demneh | Arezoo Khorsandnejad

The Functional Definition of Government in Western Human Capital Formation

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Jing Zhao

Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms

JOURNAL ARTICLE published 29 September 2019 in International Journal of Marketing Studies

Authors: Ciro Troise

Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Jaeyoon Kwon | Taerin Chung

Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Huawen Shen

Globalisation of Pakistan: Lessons for Politically Unstable Countries

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: G Yoganandan