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The Adoption of the Green Marketing in the Millennium Generation JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies |
Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies |
Global Brand Identity as a Network of Localized Meanings JOURNAL ARTICLE published 2 March 2017 in International Journal of Marketing Studies |
Consumers’ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies |
Effects of Culture and Service Sector on Customers’ Perceptions of the Practice of Yield Management JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies |
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony JOURNAL ARTICLE published 5 March 2013 in International Journal of Marketing Studies |
Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies |
Building Competitive Edge JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies |
Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies |
Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies |
Development Dilemma in China’s National Sports Tourism Industry and Countermeasures JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies |
Qatar as an Oil Emerging Market JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies |
Market Orientation and Corporate Performance of Insurance Firms in Nigeria JOURNAL ARTICLE published 16 April 2013 in International Journal of Marketing Studies |
Assessment of Entrepreneurial Traits among Undergraduate Students of Clothing, Textile and Interior Decoration JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies |
Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3 JOURNAL ARTICLE published 30 September 2021 in International Journal of Marketing Studies |
The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies |
Market Orientation -Transforming Trade and Firm Performance JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies |
Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies |
A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior JOURNAL ARTICLE published 30 September 2014 in International Journal of Marketing Studies |
Branding in Sustainability JOURNAL ARTICLE published 16 August 2022 in International Journal of Marketing Studies |