Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market.Vodafone: The relationship between brand image and online marketing strategies.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Paloma Sanz-Marcos

The communication of sexual diversity in social media:: TikTok and Trans Community.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Francisco J. Olivares-García

Exploratory factorial structure of Internet user reliability on the eve of federal elections.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Cruz García Lirios

THE IMPACT OF DIGITAL INFLUENCERS ON ADOLESCENT IDENTITY BUILDING.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Thalita Lacerda Nobre | Luciana Pereira Abrantes | Carla Carolina Silva

Apropiación de la planificación estratégica del marketing digital para emprendimientos gastronómicos en Guayaquil, contexto postpandemia.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Tatiana Poveda

Efectos del valor de la marca de servicios en un marca de comida rápida en Nigeria.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Usman Moyosore Tijani | Mustapha Tosin Balogun | Olubusola Temiloluwa Oyekunle

Onco-influencers en Instagram: caso de estudio de Elena Huelva y L’Oréal.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Nuria Cuenca-Octavio | Carmen Llorente-Barroso

The commercialization of the Internet in Spain and its impact on communication between 1980 and 2000

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Francisco J. Olivares-García | Inés Méndez-Majuelos | Aránzazu Román-San-Miguel

Un nuevo enfoque del marketing social en las redes sociales. Aplicación en las ONGD

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Araceli Galiano-Coronil

Digital Darwinism: : Digital transformation, marketing and public higher education in Greece.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Nektarios Makrydakis

False news and the work of information professionals in the coverage of events.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Nuria Sánchez-Gey Valenzuela

The role of mediation satisfaction of crm (customer relationship marketing) influence toward consumer trust at elite sang tunas kid courses denpasar.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Anak Agung Ngurah Gede Sadiartha | I Wayan Suartina

Types of product placement: a theoretical overview

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Víctor Álvarez Rodríguez

JOURNAL ISSUE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Shifa Hustima Sahara | Nila Armelia Windasari

Customer Profiling in the Ambit of Gaming: portraying lifestyles

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Matheus José Machado Dutra

Contexto histórico del marketing político en Brasil: de las manifestaciones de 2013 a la campaña presidencial de 2022.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Patricia Margarida Farias Coelho | Maria Isabel Pimentel de Castro Pinto | Silvio Gabriel Serrano Nunez

The importance of the communication strategy in tourism micro-enterprises in Seville

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Gladys Arlette Corona-León | Rosalba Mancinas-Chávez

Theoretical approach of branding from a semiotic perspective

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Paloma Sanz-Marcos | University of Seville

The dialectics of immigration and the European Dream in the discourses of Spanish politicians. A study case of Twitter

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Santana Lois Poch-Butler | Javier Figuero Espadas | Roberto Gelado-Marcos