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Showing results for ISSN matching 2605-0447

Un nuevo enfoque del marketing social en las redes sociales. Aplicación en las ONGD

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Araceli Galiano-Coronil

https://doi.org/10.12795/irocamm.2021.v01.i04.02 Actions

Immersive Virtual Reality Applied to the Discourse of Campaigns on Gender Violence in Argentina.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Andrea Jhaneth Vaca Vaca

https://doi.org/10.12795/irocamm.2021.v05.i01.04 Actions

Types of product placement: a theoretical overview

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Víctor Álvarez Rodríguez

https://doi.org/10.12795/irocamm.2020.v01.i03.01 Actions

JOURNAL ISSUE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

https://doi.org/10.12795/irocamm.2023.v06.i02 Actions

Protocolo en las negociaciones empresariales internacionales.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Nazaret Romero Flores

https://doi.org/10.12795/irocamm.2023.v06.i02.04 Actions

El mercado del lujo en Chile: propuesta de perfiles de consumidor.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Sebastian Goldsack-Trebilcock | Beatriz Feijoo Fernández

https://doi.org/10.12795/irocamm.2023.v06.i02.07 Actions

CONSTRUCCIÓN DEL IMAGINARIO SOCIAL DESDE UNA PERSPECTIVA PUBLICITARIA EN MEDIOS SENSACIONALISTAS. CASO DIARIO EXTRA.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Edmundo Guillermo Córdova Durán | José Gabriel Rivera Medina | Laura Sofia Medina Andrade | Rosa Raquel Carpio Miranda

https://doi.org/10.12795/irocamm.2019.v02.i02.06 Actions

The optimizing POSM “Point of Sale Materials” communication through neuromarketing.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Antonio González Morales

https://doi.org/10.12795/irocamm.2021.v05.i01.05 Actions

Art at the point of sale: Its communicative potential and four different possibilities of application.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Elena Bellido

https://doi.org/10.12795/irocamm.2019.v02.i01.03 Actions

El Periodismo comunitario en la provincia de Santa Elena, Ecuador. Análisis de Radio Amor y Sección “La Península”, de Diario Súper.

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Norma Allyson Armijos Triviño | Ingrid Viviana Estrella Tutivén | Juan Salvador Victoria Mas

https://doi.org/10.12795/irocamm.2021.v01.i04.04 Actions

Retórica y educación humanística en la formación de los comunicadores ante los retos de la sociedad digital.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Francisco Cabezuelo-Lorenzo | José-Francisco Serrano-Oceja | José-Antonio López-Martín

https://doi.org/10.12795/irocamm.2023.v06.i01.03 Actions

La red social como instrumento para la difusión de los valores patrimoniales y turísticos del museo del Louvre.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Jesica Rostoll Ariza

https://doi.org/10.12795/irocamm.2020.v01.i03.08 Actions

Are the spin doctors a figure of priority interest for public relations?.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Sandra Vilajoana-Alejandre | Toni Aira

https://doi.org/10.12795/irocamm.2019.v02.i01.05 Actions

Evolución del acceso a cargos directivos por mujeres en Canal Sur.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Rosa María Rodríguez-Cárcela

https://doi.org/10.12795/irocamm.2020.v01.i03.05 Actions

Centennials: The being search in a digital universe.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Vladimir Sánchez-Riaño | Carlos A. Arango Lozano | Jairo Roberto Sojo-Gómez

https://doi.org/10.12795/irocamm.2021.v05.i01.01 Actions

Online tourism brand management at a local scale in Valencian Community.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Yolanda Miralles Guimerá

https://doi.org/10.12795/irocamm.2019.v02.i01.02 Actions

Mujeres, estereotipos y representaciones en comunicación. Los roles de género en informativos de prime time de Cuba, Portugal y España

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Vera Ribeiro | Laura López Montoto | Dagmar Herrera Barreda

https://doi.org/10.12795/irocamm.2024.v07.i01.03 Actions

En el ocaso de Ciudadanos: La información de ElPaís.com y ElMundo.es como activo de marketing político para el despegue del partido en España

JOURNAL ARTICLE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Borja Ventura-Salom

https://doi.org/10.12795/irocamm.2024.v07.i01.06 Actions

Xenophobia and fake news. Analysis of the confused news flow. Maldita migración project.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: María Luisa Notario Rocha | María Luisa Cárdenas Rica

https://doi.org/10.12795/irocamm.2020.v01.i03.06 Actions

Analysis of the image of Spain as a tourist destination from social networks.The case of South Korea.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Estefanía Cestino González | Gema Pérez Tapia

https://doi.org/10.12795/irocamm.2020.v02.i03.06 Actions
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