The Role of Marketing Knowledge Management in Achieving Competitive Advantage A Field Study on Amman’s Hotels

JOURNAL ARTICLE published 21 May 2014 in International Journal of Marketing Studies

Authors: Abdullah Hersh | Khalil Aladwan

The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Fatih Gecti | Hayrettin Zengin

Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan.

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Basheer Abbass Al-alak | Ibrahim Akram Alnawas

Personality Traits of Service Providers and Customers' Perceiptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates

JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies

Authors: Farouk Saleh | Farzaneh Yarahmadi

Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei

Opting Out: The Effects of Consumer Information Sharing Concern on Perceived Value in E-Banking Service Relationships

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Devon S. Johnson

The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan

JOURNAL ARTICLE published 15 April 2013 in International Journal of Marketing Studies

Authors: Emad Yusuf Masoud

Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Regina Appiah-Gyimah | Rosemond A. Boohene | Gloria K. Q. Agyapong | Kwame A. Boohene

The Effectiveness of Model’s Body Size in Digital and Print Advertisements

JOURNAL ARTICLE published 21 June 2021 in International Journal of Marketing Studies

Authors: Safaa Adil | Ahmad Mostafa Abdeltawab | Danielle Lecointre-Erickson

Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Sany Mokhtar

Social Media Marketing in Emerging Economies: A Mongolian Case Study

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: David R. Borker

Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim | Aymen Salim Khraim | Firas Muslam Al-Kaidah | Daher Radad Al-Qurashi

Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Hyeyoung Kim | Lisa A. House | Asli Z. Odabasi | Charles A. Sims

The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Hsinkuang Chi | Yanting Lai

An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: George K. Amoako | Kwasi Dartey-Baah

The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Sultan Alenazi | Mohamed Almotairi | Soad Al-Meshal

The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Rosalie Andewereld Duijvis | Ed Peelen | Kees Van Montfort | Harry Commandeur

Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: MEJRI Mohamed | DE WOLF Daniel

The Influence of Parental Concern on Food Companies’ Marketing Strategies

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Mamoru Miyamoto

Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Abdel Baset I. Hasouneh | Marzouq Ayed Alqeed