Service Quality in the Banking Sector in Ghana

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Abednego Feehi Okoe | Judith Serwa Adjei | Aihie Osarenkhoe

Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cinzia Panero | Luca Persico

Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Edson Coutinho da Silva | Alexandre Luzzi Las Casas

Utilitarian and Hedonic Values Affect Brand Switching: Consumer Satisfaction as Moderator

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Kokku Randheer

Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt

JOURNAL ARTICLE published 27 November 2018 in International Journal of Marketing Studies

Authors: Eman Wadie Abdel Halim

An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites

JOURNAL ARTICLE published 29 July 2012 in International Journal of Marketing Studies

Authors: A. H. Hussein Alhroot

An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Wisal Ahmad | Zahid Mahmood

Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Hsiu-Ju Hsu

The Function and Developing Direction of the Current Chinese Stock Duty

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Yawei Zhang

The Influence of Situational Variables on Brand Personality Choice

JOURNAL ARTICLE published 7 November 2012 in International Journal of Marketing Studies

Authors: Scott Wysong | Sri Beldona | James Munch | Susan Kleiser

Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Hsuan-fu Ho | Fang-Ying Wang

Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI)

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Lung-Yu Li | Long-Yuan Lee

The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China

JOURNAL ARTICLE published 27 April 2020 in International Journal of Marketing Studies

Authors: Mandy Mok Kim Man | Yace Chen

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?

JOURNAL ARTICLE published 9 May 2020 in International Journal of Marketing Studies

Authors: Amira M. Omar

The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Nana Yaa Dufie Okyere | Gloria K.Q Agyapong | Kwamena Minta Nyarku

Factors Influencing Firm Sales Growth: An Instrumental Variable Analysis

JOURNAL ARTICLE published 13 September 2023 in International Journal of Marketing Studies

Authors: Abdisalan Salad Warsame

Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry

JOURNAL ARTICLE published 17 January 2013 in International Journal of Marketing Studies

Authors: Peter Anabila | Dadson Awunyo-Vitor

Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Kholoud Ibrahim Al Qeisi | Ghaith Mustafa Al-Abdallah

Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Abdallah Q. Bataineh | Ghaith M. Al-Abdallah | Abdelhameed M. Alkharabsheh