Putting Words into Action: Marketing Organic Products with Existing Brand Associations

JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies

Authors: Maren Vos | Jos Bartels

The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Nana Yaa Dufie Okyere | Gloria K.Q Agyapong | Kwamena Minta Nyarku

Sport Events Customers’ Behavior in the Light of Hedonic Consumption

JOURNAL ARTICLE published 23 June 2020 in International Journal of Marketing Studies

Authors: Daniel Adrian Gârdan | Iuliana Petronela Gârdan | Mihai Andronie | Ionel Dumitru

Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context

JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies

Authors: Rakesh Sarpal | Rosli Saleh | Tan Seng Teck | Kueh May Chia | Lim May Yee

Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)

JOURNAL ARTICLE published 21 May 2014 in International Journal of Marketing Studies

Authors: Farhad Saadatnia | Mohammad Reza Mehregan

Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality

JOURNAL ARTICLE published 2 June 2013 in International Journal of Marketing Studies

Authors: Rosemond Boohene | Gloria K. Q. Agyapong | Eric Gonu

An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites

JOURNAL ARTICLE published 29 July 2012 in International Journal of Marketing Studies

Authors: A. H. Hussein Alhroot

An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Wisal Ahmad | Zahid Mahmood

Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?

JOURNAL ARTICLE published 15 January 2023 in International Journal of Marketing Studies

Authors: Chedlia Fitouri | Fatma Hassan Abdel Baset Morgan | Zeineb Zarai

McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle

JOURNAL ARTICLE published 15 April 2009 in International Journal of Marketing Studies

Authors: Tianbai Deng

Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Mbarek Rahmoun | Mohsen Debabi

The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman

JOURNAL ARTICLE published 29 November 2017 in International Journal of Marketing Studies

Authors: Ali Falah Al-Zoubi | Mazen Alomari

Utilitarian and Hedonic Values Affect Brand Switching: Consumer Satisfaction as Moderator

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Kokku Randheer

Direct Marketing to Online Social Network (OSN) Users in Nigeria

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: R. A. Gbadeyan

Qualitative Insights into Market Orientation in Small Ghanaian Businesses

JOURNAL ARTICLE published 20 January 2011 in International Journal of Marketing Studies

Authors: Robert Ebo Hinson | Mohammed Abdulai Mahmoud

The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equity

JOURNAL ARTICLE published 28 March 2015 in International Journal of Marketing Studies

Authors: Rasha H. A. Mostafa

The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Budhi Haryanto

Examining the Impact of Internal Marketing on Organizational Citizenship Behavior

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Mehdi Abzari | Tohid Ghujali

Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Huawen Shen | J. M. Luo | C. F. Lam

Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type

JOURNAL ARTICLE published 8 January 2021 in International Journal of Marketing Studies

Authors: Sarah Frankel | Michelle Childs | Youn-Kyung Kim