New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises

JOURNAL ARTICLE published 2019 in Marketing

Authors: Branko Rakita | Dušan Marković | Mrđan Mlađan

Logistics aspects of goods home delivery: The case of Amazon company

JOURNAL ARTICLE published 2020 in Marketing

Authors: Slobodan Aćimović | Veljko Mijušković | Nikola Milošević

Key factors of enterprise competitiveness by consumer profiles in the Republic of Serbia

JOURNAL ARTICLE published 2020 in Marketing

Authors: Tanja Milić

Correlations between dimensions of work motivation and dimensions of job satisfaction of employees in hotels and travel agencies

JOURNAL ARTICLE published 2019 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (176020)

Authors: Milena Nedeljković-Knežević | Jelena Škorić | Maja Mijatov

The influence of logistics value on consumer satisfaction in the context of digital literacy

JOURNAL ARTICLE published 2022 in Marketing

Authors: Sara Kostić

Personal traits and purchasing values of traditional buyers and online shoppers

JOURNAL ARTICLE published 2019 in Marketing

Authors: Aleksandra Gajić | Jelena Matanović

Factors of customer behavior in the choice of buying

JOURNAL ARTICLE published 2018 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (41010)

Authors: Gordana Radosavljević | Katarina Borisavljević

Auto industry late followers knowledge creation through internationalization

JOURNAL ARTICLE published 2016 in Marketing

Authors: Dusan Markovic | Slobodan Acimovic | Veljko Mijuskovic

Determinants of the intentions of consumers in terms of future use of mobile commerce: The moderator's effect of personal innovation

JOURNAL ARTICLE published 2019 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179062)

Authors: Stefan Zdravković | Goran Pavlović | Jelena Peković

Perceived media influence on behaviour of food products' consumers

JOURNAL ARTICLE published 2017 in Marketing

Authors: Ines Djokic

The local gastronomy as a tool of marketing of a destination: Case of the Republic of Serbia

JOURNAL ARTICLE published 2016 in Marketing

Authors: Nikola Vuksanovic | Dragan Tesanovic | Bojana Kalenjuk

Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia

JOURNAL ARTICLE published 2019 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179066)

Authors: Ljiljana Stanković | Suzana Đukić | Jelena Stanković

Global reshaping of competitive relationships in Auto industry

JOURNAL ARTICLE published 2019 in Marketing

Authors: Dušan Marković | Slobodan Aćimović | Veljko Mijušković

The importance of digitalization of procurement in achieving multiple channel retail excellence

JOURNAL ARTICLE published 2021 in Marketing

Authors: Zoran Bogetić | Dragan Stojković | Aleksa Dokić

Strategic marketing planning: Case study hostels in Novi Sad

JOURNAL ARTICLE published 2020 in Marketing

Authors: Svetlana Vukosav | Petar Sadžakov | Slobodan Čerović | Vuk Garača

Potentials for developing the promotion and sale of Sjenica cheese

JOURNAL ARTICLE published 2019 in Marketing

Authors: Jelena Filipović

Key factors for business travellers' hotel choice

JOURNAL ARTICLE published 2020 in Marketing

Authors: Aleksandar Đorđević | Bojan Zečević | Aleksandar Đorđević

The public perception of the print and electronic newspapers and magazines editions: Case of Serbia

JOURNAL ARTICLE published 2017 in Marketing

Authors: Nenad Peric | Milica Vasiljevic-Blagojevic | Nenad Vujic

Methodological aspects of observing children as consumers: Research on students in Tuzla canton

JOURNAL ARTICLE published 2023 in Marketing

Authors: Amela Bešlagić

Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions

JOURNAL ARTICLE published 2023 in Marketing

Authors: Tijana Kolović | Tamara Vlastelica | Jelena Krstić