Methods and techniques of neuromarketing research

JOURNAL ARTICLE published 2021 in Marketing

Authors: Darko Lukić

The role of internal marketing in employees' organizational identification

JOURNAL ARTICLE published 2022 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (44006)

Authors: Vesna Milanović | Andrea Bučalina-Matić | Katarina Njegić

Reshaping of premium segment in global automotive market

JOURNAL ARTICLE published 2021 in Marketing

Authors: Dušan Marković | Vladan Madić

Examination of socio-psychological factors of consumer ethnocentrism

JOURNAL ARTICLE published 2017 in Marketing

Authors: Goran Pavlović | Jovana Savić

A challenge of holistic marketing in artistic projects

JOURNAL ARTICLE published 2018 in Marketing

Authors: Bekim Ćorović | Radmila Janičić

Marketing focused on the online brand community: The example of Zara

JOURNAL ARTICLE published 2021 in Marketing

Authors: Nevenka Popović-Šević | Anja Jeremić | Milica Slijepčević | Milena Ilić

Media vehicles as media context in advertising: The influence on perception of unknown vs. well-established brands

JOURNAL ARTICLE published 2019 in Marketing

Authors: Neda Jovanović-Dimitriadis

Analysis of organization and implementation of marketing on example of Serbian organic food producers

JOURNAL ARTICLE published 2019 in Marketing

Authors: Semir Vehapi | Zenaida Šabotić

Defining city brand personality: How can literature help?

JOURNAL ARTICLE published 2018 in Marketing

Authors: Aleksandar Dejanović | Čedomir Ljubojević | Jelena Lukić

Marketing export barriers companies from Serbia

JOURNAL ARTICLE published 2017 in Marketing

Authors: Sanja Mitić | Mirjana Gligorijević

Relations between purchase decision styles and personal characteristics of buyers

JOURNAL ARTICLE published 2020 in Marketing

Authors: Jelena Matanović | Kristina Markov

The link between digital media and making travel choices

JOURNAL ARTICLE published 2017 in Marketing

Authors: Sonja Oklobdžija | Jovan Popesku

Personality traits and choice of studying digital marketing

JOURNAL ARTICLE published 2021 in Marketing

Authors: Ines Đokić | Nikola Milićević | Nenad Đokić

The implementation of hierarchical latent models in the measurement of perceived service quality

JOURNAL ARTICLE published 2019 in Marketing

Authors: Aleksandar Grubor | Nikola Milićević

Goals of consumers in the context of slow tourism

JOURNAL ARTICLE published 2018 in Marketing

Authors: Slavica Tomić | Ksenija Leković | Dražen Marić

Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence

JOURNAL ARTICLE published 2021 in Marketing

Authors: Stefan Zdravković

The impact of consumer perceptions of organic food nutritional value on the willingness to pay

JOURNAL ARTICLE published 2019 in Marketing

Authors: Jelena Vapa-Tankosić | Hasan Hanić

Determinants of organic market development in the Western Balkans

JOURNAL ARTICLE published 2019 in Marketing

Authors: Semir Vehapi

Do we talk to a wall or pass on knowledge to students: The advantages and disadvantages of online learning

JOURNAL ARTICLE published 2022 in Marketing

Authors: Kristina Bojić | Ivana Brdar | Marija Nešić

Consumer preferences towards imported food products in the Republic of Srpska

JOURNAL ARTICLE published 2023 in Marketing

Authors: Drago Kurušić | Perica Macura | Nevenka Bandić