Media and group influence on Generation Y consumers’ attitudes towards beauty products

JOURNAL ARTICLE published 24 August 2021 in Spanish Journal of Marketing - ESIC

Authors: Riane Cherylise Dalziel | Natasha De Klerk

Trust and loyalty in online brand communities

JOURNAL ARTICLE published 8 May 2020 in Spanish Journal of Marketing - ESIC

Authors: Rafael Anaya-Sánchez | Rocío Aguilar-Illescas | Sebastián Molinillo | Francisco J. Martínez-López

In-app advertising: a systematic literature review and implications for future research

JOURNAL ARTICLE published 23 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Chetana Balakrishna Maddodi | Pallavi Upadhyaya

Influencer fit post vs celebrity fit post: which one engages Instagram users more?

JOURNAL ARTICLE published 5 May 2022 in Spanish Journal of Marketing - ESIC

Authors: Arash Ahmadi | Siriwan Ieamsom

Exploring online consumer curation as user-generated content

JOURNAL ARTICLE published 2 December 2019 in Spanish Journal of Marketing - ESIC

Authors: Jessica Babin | John Hulland

Culinary travel experiences, quality of life and loyalty

JOURNAL ARTICLE published 29 June 2020 in Spanish Journal of Marketing - ESIC

Authors: José Manuel Hernández-Mogollón | Elide Di-Clemente | Ana María Campón-Cerro

Buying local food is not a question of attitude: an analysis of benefits and limitations

JOURNAL ARTICLE published 5 May 2022 in Spanish Journal of Marketing - ESIC

Authors: Begoña Peral-Peral | Jorge Arenas Gaitán | Jesús Reina-Arroyo

Cultural sensitivity: an antecedent of the image gap of tourist destinations

JOURNAL ARTICLE published 16 April 2018 in Spanish Journal of Marketing - ESIC

Authors: Asunción Beerli-Palacio | Josefa D. Martín-Santana

Why do customers value m-banking apps? A stimulus-organism-response perspective

JOURNAL ARTICLE published 10 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Nikolina Palamidovska-Sterjadovska | Jana Prodanova | Anita Ciunova-Shuleska

New challenges in brand management

JOURNAL ARTICLE published 12 December 2018 in Spanish Journal of Marketing - ESIC

Authors: Cleopatra Veloutsou | Elena Delgado-Ballester

Co-creation experiences in social media brand communities

JOURNAL ARTICLE published 20 August 2018 in Spanish Journal of Marketing - ESIC

Authors: Riccardo Rialti | Alessandro Caliandro | Lamberto Zollo | Cristiano Ciappei

The effect of online and offline experiential marketing on brand equity in the hotel sector

JOURNAL ARTICLE published 16 April 2018 in Spanish Journal of Marketing - ESIC

Authors: José Alberto Castañeda García | Andrea Del Valle Galindo | Rocío Martínez Suárez

Emotional, cognitive and behavioural repercussions of hotel guests' experiences

JOURNAL ARTICLE published 27 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Gustavo Quiroga Souki | Alessandro Silva de Oliveira | Marco Túlio Correa Barcelos | Maria Manuela Martins Guerreiro | Júlio da Costa Mendes | Luiz Rodrigo Cunha Moura

The role of gamification, social, hedonic and utilitarian values on e-commerce adoption

JOURNAL ARTICLE published 21 August 2023 in Spanish Journal of Marketing - ESIC

Authors: Kunthi Afrilinda Kusumawardani | Hanif Adinugroho Widyanto | Jessica Eva Gloria Tambunan

Impulse buying behaviour: an online-offline comparative and the impact of social media

JOURNAL ARTICLE published 16 April 2018 in Spanish Journal of Marketing - ESIC

Authors: Laura Aragoncillo | Carlos Orus

Engaging consumers through firm-generated content on Instagram

JOURNAL ARTICLE published 14 December 2021 in Spanish Journal of Marketing - ESIC

Authors: Estefania Ballester | Carla Ruiz | Natalia Rubio

Customers’ continuance usage of mobile payment during the COVID-19 pandemic

JOURNAL ARTICLE published 13 December 2022 in Spanish Journal of Marketing - ESIC

Authors: Indria Handoko

Applying virtual reality and augmented reality to the tourism experience: a comparative literature review

JOURNAL ARTICLE published 22 November 2023 in Spanish Journal of Marketing - ESIC

Authors: María A. Bretos | Sergio Ibáñez-Sánchez | Carlos Orús

Cross-cultural electronic word-of-mouth: a systematic literature review

JOURNAL ARTICLE published 7 March 2024 in Spanish Journal of Marketing - ESIC

Authors: Poompak Kusawat | Surat Teerakapibal

Virtual reality and gamification in marketing higher education: a review and research agenda

JOURNAL ARTICLE published 8 October 2021 in Spanish Journal of Marketing - ESIC

Authors: Sandra Maria Correia Loureiro | Ricardo Godinho Bilro | Fernando José de Aires Angelino