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Author's Correction: A Paired Comparison Approach to Evaluating Interviewer Performance JOURNAL ARTICLE published February 1971 in Journal of Marketing Research |
A Long and Broad Look at a Monumental Source of Research Discipline JOURNAL ARTICLE published August 1973 in Journal of Marketing Research |
Book Review: ACA System for Adaptive Conjoint Analysis JOURNAL ARTICLE published August 1987 in Journal of Marketing Research |
A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance" JOURNAL ARTICLE published May 1975 in Journal of Marketing Research |
Fishbein and Brand Preference: A Reply JOURNAL ARTICLE published November 1972 in Journal of Marketing Research |
Book Review: Spss Diamond for Windows JOURNAL ARTICLE published November 1997 in Journal of Marketing Research |
Book Review: Danger: Marketing Researcher at Work JOURNAL ARTICLE published February 1984 in Journal of Marketing Research |
Content Analysis of Communications JOURNAL ARTICLE published August 1968 in Journal of Marketing Research |
Book Review: Children's Television Advertising JOURNAL ARTICLE published August 1978 in Journal of Marketing Research |
Analyzing Behavioral Observation Data JOURNAL ARTICLE published November 1990 in Journal of Marketing Research |
Book Review: Surveys by Telephone—A National Comparison with Personal Interviews JOURNAL ARTICLE published November 1980 in Journal of Marketing Research |
Book Review: Data Reduction: Analysing and Interpreting Statistical Data JOURNAL ARTICLE published February 1977 in Journal of Marketing Research |
Job Attitudes and Sales Performance of Major Appliance Salesmen JOURNAL ARTICLE published November 1968 in Journal of Marketing Research |
Randomized Response: A Method for Sensitive Surveys JOURNAL ARTICLE published May 1987 in Journal of Marketing Research |
Honorific but Discouraging JOURNAL ARTICLE published November 1974 in Journal of Marketing Research |
Book Review: Common Problems/Proper Solutions JOURNAL ARTICLE published August 1989 in Journal of Marketing Research |
Planning and Estimation in Advertising JOURNAL ARTICLE published February 1975 in Journal of Marketing Research |
Book Review: Handbook of Cross-Cultural Psychology JOURNAL ARTICLE published November 1980 in Journal of Marketing Research |
Systematic but Inconclusive View of Response Bias JOURNAL ARTICLE published February 1975 in Journal of Marketing Research |
MacFits 1.1 [Computer Software] JOURNAL ARTICLE published May 1987 in Journal of Marketing Research |