International marketing textbooks

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: Eugene D. Jaffe

The use of multiple export channels by small knowledge‐intensive firms

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Authors: Rod B. McNaughton

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

JOURNAL ARTICLE published 1 April 1993 in International Marketing Review

Authors: Kyung‐il Ghymn | Laurence W. Jacobs

Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic

Strategies for Export Marketing of Non‐Traditional Products

JOURNAL ARTICLE published 1 April 1989 in International Marketing Review

Authors: J.A.F. Nicholls | Marlene Lyn‐Cook | Sydney Roslow

Effects of partitioned country image in the context of brand image and familiarity

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Dongdae Lee | Gopala Ganesh

Assimilation effects in country image research

JOURNAL ARTICLE published 1 June 2002 in International Marketing Review

Authors: Ravi Parameswaran | R. Mohan Pisharodi

Role of satisfaction in an integrative model of brand loyalty

JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: Hong‐Youl Ha | Swinder Janda | Sang‐Kyu Park

Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Milorad M. Novicevic | Michael Harvey

The relevance of retailer country-of-origin to consumer store choice: evidence from China

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

Authors: Masayoshi Maruyama | Lihui Wu

Cracking export markets with genetically modified crops

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Grant E. Isaac | Nicholas Perdikis | William A. Kerr

Consumer attitude toward gray market goods

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Jen‐Hung Huang | Bruce C.Y. Lee | Shu Hsun Ho

Ethical standards and perceptions of CRM among millennial consumers

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

Authors: David Cosgrave | Michele O'Dwyer

Internet and exporting: determinants of success in virtual export channels

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Anna Morgan‐Thomas | Susan Bridgewater

International marketing, strategic orientations and business success

JOURNAL ARTICLE published 13 July 2012 in International Marketing Review

Authors: John W. Cadogan

Toward more rigorous country brand assessments: the modified country brand strength index

JOURNAL ARTICLE published 27 April 2020 in International Marketing Review

Authors: Abdelmounaim Lahrech | Katariina Juusola | Mohamed Eisa AlAnsaari

Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Research note:The psychographic segmentation of the female market in Greater China

JOURNAL ARTICLE published 1 February 1998 in International Marketing Review

Authors: Jackie L.M. Tam | Susan H.C. Tai

Managing technology transfer to China

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Manucher Farhang

Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?

JOURNAL ARTICLE published 1 June 1997 in International Marketing Review

Authors: Spence L. Wise | Morgan P. Miles