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Perceptions and effects of cross-national corporate reputation JOURNAL ARTICLE published 13 November 2017 in International Marketing Review |
Global vs local brands: how home country bias and price differences impact brand evaluations JOURNAL ARTICLE published 8 April 2014 in International Marketing Review |
This thing I call Europe JOURNAL ARTICLE published 1 December 1998 in International Marketing Review |
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction JOURNAL ARTICLE published 10 April 2024 in International Marketing Review |
Euromarketing: Charting the Map for Globalization JOURNAL ARTICLE published 1 May 1992 in International Marketing Review |
Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers JOURNAL ARTICLE published 1 April 1993 in International Marketing Review |
Managing technology transfer to China JOURNAL ARTICLE published 1 April 1997 in International Marketing Review |
International marketing textbooks JOURNAL ARTICLE published 1 February 1997 in International Marketing Review |
Risks and Liquor Markets in the Far East JOURNAL ARTICLE published 1 February 1989 in International Marketing Review |
Strategies for Export Marketing of Non‐Traditional Products JOURNAL ARTICLE published 1 April 1989 in International Marketing Review |
A Note on ″Passage to India: A Marketing Perspective″ JOURNAL ARTICLE published 1 January 1990 in International Marketing Review |
Barossa Winery: Penetrating the International Market JOURNAL ARTICLE published 1 February 1989 in International Marketing Review |
The use of multiple export channels by small knowledge‐intensive firms JOURNAL ARTICLE published 1 April 2002 in International Marketing Review |
Determinants and benefits of global strategic marketing planning formality JOURNAL ARTICLE published 1 December 2000 in International Marketing Review |
Marketing Planning and Communications for Small Winemakers JOURNAL ARTICLE published 1 February 1989 in International Marketing Review |
Aggressive and Passive Exporters: A Study in the Brazilian Furniture Industry JOURNAL ARTICLE published 1 May 1990 in International Marketing Review |
Consumer cultural identity: a comment JOURNAL ARTICLE published 9 September 2019 in International Marketing Review |
Editorial JOURNAL ARTICLE published 23 February 2010 in International Marketing Review |
International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers JOURNAL ARTICLE published 1 November 2006 in International Marketing Review |
Guest editorial JOURNAL ARTICLE published 13 February 2017 in International Marketing Review |