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Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers JOURNAL ARTICLE published 1 April 1993 in International Marketing Review |
Euromarketing: Charting the Map for Globalization JOURNAL ARTICLE published 1 May 1992 in International Marketing Review |
Strategies for Export Marketing of Non‐Traditional Products JOURNAL ARTICLE published 1 April 1989 in International Marketing Review |
Effects of partitioned country image in the context of brand image and familiarity JOURNAL ARTICLE published 1 February 1999 in International Marketing Review |
Assimilation effects in country image research JOURNAL ARTICLE published 1 June 2002 in International Marketing Review |
Role of satisfaction in an integrative model of brand loyalty JOURNAL ARTICLE published 24 April 2009 in International Marketing Review |
Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior JOURNAL ARTICLE published August 2004 in International Marketing Review |
The relevance of retailer country-of-origin to consumer store choice: evidence from China JOURNAL ARTICLE published 2 September 2014 in International Marketing Review |
Cracking export markets with genetically modified crops JOURNAL ARTICLE published August 2004 in International Marketing Review |
Consumer attitude toward gray market goods JOURNAL ARTICLE published 1 December 2004 in International Marketing Review |
Ethical standards and perceptions of CRM among millennial consumers JOURNAL ARTICLE published 3 December 2020 in International Marketing Review |
Internet and exporting: determinants of success in virtual export channels JOURNAL ARTICLE published 1 August 2004 in International Marketing Review |
International marketing, strategic orientations and business success JOURNAL ARTICLE published 13 July 2012 in International Marketing Review |
Toward more rigorous country brand assessments: the modified country brand strength index JOURNAL ARTICLE published 27 April 2020 in International Marketing Review |
Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values JOURNAL ARTICLE published 1 April 2002 in International Marketing Review |
Research note:The psychographic segmentation of the female market in Greater China JOURNAL ARTICLE published 1 February 1998 in International Marketing Review |
Managing technology transfer to China JOURNAL ARTICLE published 1 April 1997 in International Marketing Review |
Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination? JOURNAL ARTICLE published 1 June 1997 in International Marketing Review |
International marketing: an assessment JOURNAL ARTICLE published 1 February 1999 in International Marketing Review |
An analysis of product category restrictions in advertising in four major East Asian markets JOURNAL ARTICLE published 1 June 2000 in International Marketing Review |