From the Editor

JOURNAL ARTICLE published April 2013 in Marketing Education Review

Authors: Brian A. Vander Schee

Publicly Funded, Publicly Supported, Publicly Endorsed: The Fate of Public Higher Education

JOURNAL ARTICLE published October 2009 in Marketing Education Review

Authors: Catharine M. Curran

Is Academic Research in Sales Training Relevant?

JOURNAL ARTICLE published July 1995 in Marketing Education Review

Authors: Earl D. Honeycutt | John B. Ford | Thomas H. Stevenson

From the Editor

JOURNAL ARTICLE published October 2005 in Marketing Education Review

Authors: Pookie Sautter

Innovative Marketing Education

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: Daniel M. Spitzer

Income Based Pricing: An Additional Approach to Teaching the Subject of Pricing in Marketing Courses

JOURNAL ARTICLE published July 1997 in Marketing Education Review

Authors: Allen L. Appell

Measuring the Research Performance of Marketing Academics: Issues, Methods, and Further Research Directions

JOURNAL ARTICLE published July 1994 in Marketing Education Review

Authors: Sabine Dembkowski | Adamantios Diamantopoulos | Bodo B. Schlegelmilch

The Marketing WebQuest: An Internet Based Experiential Learning Tool

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: Elise Truly Sautter | Eric R. Pratt | Kevin J. Shanahan

Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Robert E. McDonald | Joseph M. Derby

STEREOTYPE THREAT TRIGGERED BY DATA FOCUSED ASSESSMENTS FOR MARKETING STUDENTS: AN EXPLORATORY STUDY

JOURNAL ARTICLE published 2 January 2023 in Marketing Education Review

Authors: Gwen Achenreiner | Nese Nasif

The Impacts of Instructional Style and Gender Role Attitude on Students’ Evaluation of Faculty

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: David A. Foote | Susan K. Harmon | Donna T. Mayo

Marketing Education, Distance Learning and Hypermedia: Teaching “Current Issues in Marketing” In a Virtual Campus

JOURNAL ARTICLE published October 2001 in Marketing Education Review

Authors: Gerard Ryan | Mireia Valverde | Inma Rodríguez-Ardura

The Scholarship of Teaching: A Study of Marketing Education Journal Publications

JOURNAL ARTICLE published March 2004 in Marketing Education Review

Authors: Faye S. McIntyre | John F. (Jeff) Tanner

From the Executive Editor

JOURNAL ARTICLE published July 2005 in Marketing Education Review

Authors: Buddy LaForge

From the Guest Editor

JOURNAL ARTICLE published April 2013 in Marketing Education Review

Authors: J. Charlene Davis

Illustrating Business Marketing Concepts Through the Value Chain Game

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Sara Liao-Troth | Stephanie P. Thomas | G. Scott Webb

From the Editor

JOURNAL ARTICLE published 2 September 2015 in Marketing Education Review

Authors: Brian Vander Schee

Business Student Use of Research Data Bases: Implications for Educators

JOURNAL ARTICLE published March 1992 in Marketing Education Review

Authors: Ruth A. Taylor | John K. Ross

From the Editor

JOURNAL ARTICLE published July 2009 in Marketing Education Review

Authors: Catharine M. Curran

From the Editors

JOURNAL ARTICLE published October 2011 in Marketing Education Review

Authors: K. Douglas Hoffman | Kevin J. Shanahan