From the Editor

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Pookie Sautter

Innovative Marketing Education

JOURNAL ARTICLE published July 1992 in Marketing Education Review

Authors: Daniel M. Spitzer

Methodology Training for Doctoral Students: A Proposed Three-Course Sequence

JOURNAL ARTICLE published July 2004 in Marketing Education Review

Authors: Nicole Ponder | Jason E. Lueg

Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry

JOURNAL ARTICLE published July 2008 in Marketing Education Review

Authors: Birgit Leisen Pollack | Bryan Lilly

Current Issues in Marketing Education

JOURNAL ARTICLE published July 2009 in Marketing Education Review

Using Conjoint Analysis to Evaluate and Reward Teaching Performance

JOURNAL ARTICLE published September 2016 in Marketing Education Review

Authors: Donald R. Bacon | Yilong (Eric) Zheng | Kim A. Stewart | Carol J. Johnson | Pallab Paul

Global Marketing

JOURNAL ARTICLE published July 1991 in Marketing Education Review

Case and Experiential Learning Methods

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Ken Williamson

Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: J. Barry Mason

Integrating Analytic Methods into Marketing Research Education: Statistical Control Charts as an Example

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: Charles T. Crespy | James M. Stearns | Timothy C. Krehbiel

EDITORIAL: ANALYTICS FOR ANALYTICS

JOURNAL ARTICLE published 3 July 2023 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

JOURNAL ARTICLE published 3 April 2022 in Marketing Education Review

Authors: Tomasz Miaskiewicz

An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Joseph Chapman | Stacey Schetzsle | Russell Wahlers

Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction

JOURNAL ARTICLE published 1 October 2020 in Marketing Education Review

Authors: Gabriella Arizzi | Jake Breitenreiter | Ronan Khalsa | Rajesh Iyer | Laurie A. Babin | Mitch Griffin

Electronic Teaching Resources Editor

JOURNAL ARTICLE published October 2002 in Marketing Education Review

Authors: Dawn Deeter-Schmelz

Irony and Ivory: A View from the Tower

JOURNAL ARTICLE published July 2008 in Marketing Education Review

The Interactive Video Learning Environment and Teacher Evaluation: Teachers May Never Have to Leave Their Campus but They Must ‘GO the Extra Mile’

JOURNAL ARTICLE published March 1999 in Marketing Education Review

Authors: Marilyn Bergmann | Kathryn Dobie

From the Editors

JOURNAL ARTICLE published April 2012 in Marketing Education Review

Authors: K. Douglas Hoffman | Kevin J. Shanahan

Developing Conceptual Infrastructure in Dramatically Changing Economies: Teaching Marketing in China

JOURNAL ARTICLE published October 1992 in Marketing Education Review

Authors: Lauren A. Swanson

ENGAGING GENERATION Z AND HELPING HURRICANE VICTIMS WITH A MARKETING PROJECT

JOURNAL ARTICLE published 2 April 2020 in Marketing Education Review

Authors: Cindy B. Rippé