Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Mukhamad Najib | Ujang Sumarwan | Siti Nurlaela

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Pedro Palos Sanchez | Ana Reyes Menendez | Jose Ramon Saura

Building brand advocacy on social media to improve brand equity

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Manisha Mathur

Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Mahshid Janmohammadi

Empirical analysis of online purchase of kid's products by urban Indian parents

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Neena Sondhi

Motivations for consumption behaviours on the web: a conceptual model based on a holistic approach

JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing

Authors: Francisco J. Martinez Lopez | Paula Luna Huertas | Francisco Jose Martinez

Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Amanpreet Kaur Mishra | Rahela Farooqi

Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Mahendra Sharma | Suraj Shah | Maurvi Vasavada

The impact of social media marketing activities constructs on brand equity constructs in a developing economy market

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Amel Pintol | Nereida Hadziahmetovic

Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of superadditivity and cross-modal correspondence

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: David Weber | Mandy Nuszbaum | Carmen María Carrillo Gonzáles

The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Ricard W. Jensen | Yam B. Limbu

Exploring the consumer preference for bank: a conjoint analysis approach

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Kushagra Kulshreshtha | Gunjan Sharma

Antecedents and outcomes of omnichannel retail customer experience

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Hai Ninh Nguyen | Manh Dung Tran

Effect of gender and unplanned shopping on healthy product buying and digital technology use

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Vikas Agrawal | Dale Cake | George Gresham

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Deependra Singh | Naval Bajpai | Kushagra Kulshreshtha

Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Pooja Sharma | Nilesh Arora | Abhay Grover

Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study

JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing

Authors: Priya Nambisan | James Watt

Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: A.F.M. Jalal Ahamed | Yam B. Limbu | Md. Al Mamun

Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Naresh K. Patel | Pradeep Kautish | Vipul Patel

Information processing from electronic word of mouth: an integrative framework

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Aun Ahmed | N.A. Amritesh