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The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context JOURNAL ARTICLE published 27 February 2022 in International Journal of Marketing Studies |
International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises JOURNAL ARTICLE published 25 July 2012 in International Journal of Marketing Studies |
The Corporate Reputation of Islamic Banks: A Measurement Scale JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies |
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 2 JOURNAL ARTICLE published 25 March 2014 in International Journal of Marketing Studies |
The Market Trajectory of a Radically New Product: E-Cigarettes JOURNAL ARTICLE published 28 November 2020 in International Journal of Marketing Studies |
Consumers’ Attitude towards Branded Apparels: Gender Perspective JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies |
The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting JOURNAL ARTICLE published 2 November 2012 in International Journal of Marketing Studies |
Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies |
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 1 JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies |
Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies |
Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia JOURNAL ARTICLE published 23 November 2022 in International Journal of Marketing Studies |
Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach JOURNAL ARTICLE published 27 September 2022 in International Journal of Marketing Studies |
The Role of Marketing Knowledge Management in Achieving Competitive Advantage A Field Study on Amman’s Hotels JOURNAL ARTICLE published 21 May 2014 in International Journal of Marketing Studies |
Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia JOURNAL ARTICLE published 25 February 2019 in International Journal of Marketing Studies |
The Analysis of Problems and Countermeasures for Western Region Undertaking the Textile Industrial Transfer JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies |
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 3 JOURNAL ARTICLE published 31 May 2017 in International Journal of Marketing Studies |
Impact of Immigration on Native and Ethnic Consumer Identity via Body Image JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies |
The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies |
Personality Traits of Service Providers and Customers' Perceiptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies |
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran) JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies |