The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equity

JOURNAL ARTICLE published 28 March 2015 in International Journal of Marketing Studies

Authors: Rasha H. A. Mostafa

Multinational Fast Food Chains’ “Global Think, Local Act Strategy” and Consumer Preferences in Turkey

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Ismail METIN | Yildiray KIZGIN

Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cagri Talay | Volkan Alptekin

Applications of Planned Behavior Theory (TPB) in Jordanian Tourism

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Mamdouh T. AL Ziadat

Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Elif A. Ergin | Handan O. Akbay | Bulent Ozsacmaci

Applying Logistic Regression to E-Banking Usage in Kumasi Metropolis, Ghana

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Kawme Annin | Maurice Omane-Adjepong | Sonita Sarpong Senya

Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Long-Yuan Lee | Lung-Yu Li

Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector

JOURNAL ARTICLE published 20 January 2011 in International Journal of Marketing Studies

Authors: Ahmad Assaf Alfadly

Dynamic Attribute-Level Best Worst Discrete Choice Experiments

JOURNAL ARTICLE published 23 May 2019 in International Journal of Marketing Studies

Authors: Amanda Working | Mohammed Alqawba | Norou Diawara

Habits of Food Consumers in the Post COVID Era

JOURNAL ARTICLE published 26 September 2021 in International Journal of Marketing Studies

Authors: María Aránzazu Sulé Alonso | Tea Rushit | Elvira Delgado-Márquez

Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity

JOURNAL ARTICLE published 12 July 2019 in International Journal of Marketing Studies

Authors: Slamet Poerwadi | M. Suyanto | Anas Hidayat | Purwadi Purwadi | Zainal Mustafa Eq

Saudi Smokers' Behaviors After a 100% Tax Increase

JOURNAL ARTICLE published 27 February 2019 in International Journal of Marketing Studies

Authors: Ahmed Mohammed Alqarni

Research on Strategic Marketing in Leisure Sports Enterprises

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Hongquan Li | Houzhong Jin

Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Masashi Mochizuki | Taro Oishi | Yasuyuki Miyakoshi | Nobuyuki Yagi

A Three-Component Definition of Strategic Marketing

JOURNAL ARTICLE published 13 January 2013 in International Journal of Marketing Studies

Authors: Jeremiah Iyamabo | Olutayo Otubanjo

The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Nafez Nimer Hasan Ali | Mahmoud Allan

Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Iman Abdel Hamid Hasanin

Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: Anita Radon AR

International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

JOURNAL ARTICLE published 3 February 2018 in International Journal of Marketing Studies

Authors: Diego Matricano | Giorgio Vitagliano

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity

JOURNAL ARTICLE published 14 September 2021 in International Journal of Marketing Studies

Authors: Yunxia Shi | Rumeng Zhang | Chunhao Ma