Service Quality in the Banking Sector in Ghana

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Abednego Feehi Okoe | Judith Serwa Adjei | Aihie Osarenkhoe

Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cinzia Panero | Luca Persico

Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Edson Coutinho da Silva | Alexandre Luzzi Las Casas

Utilitarian and Hedonic Values Affect Brand Switching: Consumer Satisfaction as Moderator

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Kokku Randheer

Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt

JOURNAL ARTICLE published 27 November 2018 in International Journal of Marketing Studies

Authors: Eman Wadie Abdel Halim

An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites

JOURNAL ARTICLE published 29 July 2012 in International Journal of Marketing Studies

Authors: A. H. Hussein Alhroot

An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Wisal Ahmad | Zahid Mahmood

Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Hsiu-Ju Hsu

The Function and Developing Direction of the Current Chinese Stock Duty

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Yawei Zhang

The Influence of Situational Variables on Brand Personality Choice

JOURNAL ARTICLE published 7 November 2012 in International Journal of Marketing Studies

Authors: Scott Wysong | Sri Beldona | James Munch | Susan Kleiser

Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Hsuan-fu Ho | Fang-Ying Wang

Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI)

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Lung-Yu Li | Long-Yuan Lee

The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China

JOURNAL ARTICLE published 27 April 2020 in International Journal of Marketing Studies

Authors: Mandy Mok Kim Man | Yace Chen

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?

JOURNAL ARTICLE published 9 May 2020 in International Journal of Marketing Studies

Authors: Amira M. Omar

Achieving Financial Export Performance: Contribution of External Resources

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Phadett Tooksoon | Osman Mohamad

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 3

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Maple Xiao

Stock Price and Trading Volume during Market Crashes

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Rodion Remorov

Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Valeria De Bonis | Alessandro Gandolfo

On Necessity and Urgency of Environmental Cost Control in Jilin’s Farming Industry

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Chuanlian Song