How Social Media Shapes Our Happiness: Exploring the Mediating Effects of Social Comparison and Materialism

JOURNAL ARTICLE published 17 April 2024 in International Journal of Marketing Studies

Authors: Yosra Missaoui

The Role of Social Connectedness and Social Assurance in Prosocial Consumption: The Mediating Importance of Attitudes Toward Charity

JOURNAL ARTICLE published 4 March 2024 in International Journal of Marketing Studies

Authors: Mohammed Alzanbagi

Distinctive Capabilities and Strategic Thrusts of Malaysia’s

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Abdul Rahim Abu Bakar | Fariza Hashim | Hartini Ahmad | Filzah Md Isa | Hisham Dzakaria

The Effectiveness of Internet Advertising through Memorization and Click on a Banner

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Ziadi Nihel

Impact of Social Media on Consumer Buying Patterns

JOURNAL ARTICLE published 23 August 2020 in International Journal of Marketing Studies

Authors: John Donnellan | Melanie McDonald | Michael Edmondson

Direct Marketing to Online Social Network (OSN) Users in Nigeria

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: R. A. Gbadeyan

Is Service Quality a Correlate of Customer Satisfaction? Evidence from Nigerian Airports

JOURNAL ARTICLE published 28 November 2016 in International Journal of Marketing Studies

Authors: James A. Adeniran | Binuyo A. Adekunle

E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects

JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies

Authors: Najah Hassan Salamah

Putting Words into Action: Marketing Organic Products with Existing Brand Associations

JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies

Authors: Maren Vos | Jos Bartels

The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman

JOURNAL ARTICLE published 29 November 2017 in International Journal of Marketing Studies

Authors: Ali Falah Al-Zoubi | Mazen Alomari

Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?

JOURNAL ARTICLE published 15 January 2023 in International Journal of Marketing Studies

Authors: Chedlia Fitouri | Fatma Hassan Abdel Baset Morgan | Zeineb Zarai

The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Mehdi Abzari | Hassan Ghorbani | Fatemeh Alsadat Madani

Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Olalekan Asikhia

Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context

JOURNAL ARTICLE published 9 May 2018 in International Journal of Marketing Studies

Authors: Rakesh Sarpal | Rosli Saleh | Tan Seng Teck | Kueh May Chia | Lim May Yee

Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Huawen Shen | J. M. Luo | C. F. Lam

Designing and Validating a Systematic Model of E-Advertising

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: Mohammad Reza Hamidizadeh | Nasser Yazdani | Akbar Alem Tabriz | Mohammad Mehdi Latifi

Determining the Effects of Perceived Utilitarian and Hedonic Value on Online Shopping Intentions

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Mutlu Yuksel AVCILAR | Tufan OZSOY

The Effect of Attitude, Dimensions of Subjective Norm, and Perceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Tawfik Salah AL-Nahdi | Shakeel A. Habib | Abu Hassan Abu Bakar | Mohammed Salem Bahklah | Omar Hassan Ghazzawi | Hussein A. Al-Attas

Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type

JOURNAL ARTICLE published 8 January 2021 in International Journal of Marketing Studies

Authors: Sarah Frankel | Michelle Childs | Youn-Kyung Kim

The Saliency of Second Level Agenda-setting Theory Effects on the Corporate Reputation of Business Organizations in Nigeria

JOURNAL ARTICLE published 10 September 2012 in International Journal of Marketing Studies

Authors: Olusanmi C. Amujo | Olutayo Otubanjo