One click away. Towards a proposal of an affective model of media planning

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Natalia Papí-Gálvez

Ciberactivismo árabe: del papel a la red

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Salud Adelaida Flores Borjabad

Rational vs emotional communication models. Definition parameters of advertising discourses

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Cristina González Oñate | University Jaume I | Eduardo Farràn Teixidó | Pablo Vázquez Cagiao | Agency La rosa visual | Agency Collaborabrands

PEMO: PERIODIMOS MÓVIL CAFETERO. Una mirada al uso de dispositivos moviles en tres salas de redacción del Eje Cafetero Colombiano

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Ricardo Bustamante-Echeverry | Franklyn Molano Gaona

Neurocommunication as a strategy to prevent suicide in young people

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Antonio Leal Jiménez

L’approche scientifique de la sémiothique française: réflexions contemporaines

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Patrícia Margarida Farias Coelho | Pontifical Université Catholique de São Paulo - Brésil | Marcos Rogério Martins Costa | Rodrigo Fontanari | Université de São Paulo -Brési | Pontifical Université Catholique de São Paulo - Brésil

Analysis of social representations in the red chronicle editorial produced in Ecuador

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Rosa Raquel Carpio Miranda | Laura Sofía Medina Andrade | Edmundo Guillermo Córdova Durán

JOURNAL ISSUE published 2024 in IROCAMM-International Review Of Communication And Marketing Mix

Virtual community and the relational profile of the millennial traveller: Euroviajar case

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Kevin Mamaqi Kapllani | Xhevrije Mamaqi

El director creativo gamer como nuevo perfil publicitario: los videojuegos como principales soportes publicitarios.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Isabel Vázquez | Marina Rodríguez | Raquel Caerols

Uma reflexão sobre o discurso de ódio nas redes sociais brasileiras

JOURNAL ARTICLE published 2021 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Naomy Ester de Mello e Marques | & | Thalita Lacerda Nobre

Narrativa transmedia en una marca de diecast: Expansión del discurso publicitario de Hot Wheels

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Jaime Humberto Caldera Chacón | Gloria Olivia Rodríguez Garay

Digital advertising storytelling: consumer educommunication

JOURNAL ARTICLE published 2018 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Rodrigo Elías Zambrano

How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Irene García Medina | Pedro Alvaro Pereira Correia | Leonor Alberola Amores

Fashion shows, year zero:: change and perception after Covid-19.

JOURNAL ARTICLE published 2022 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: CRISTOFOL CARMEN

La necesidad de regular las actividades de "lobbying" en España: Un camino hacia la estandarización de la transparencia.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Alfredo Arceo Vacas | Sergio Álvarez Sánchez

Origen del protocolo: la cooperación humana.

JOURNAL ARTICLE published 2023 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Daniel Delmás Martín

Patrimonio de la humanidad Unesco y marketing digital: el caso del consorcio ciudad monumental de Mérida.

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Rafael Cano Tenorio

The reader of red chronicle between tastes and images. Daily Extra case.

JOURNAL ARTICLE published 2019 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Claudia Liliana Pezo | Edmundo Córdova Durán | Laura Medina Andrade | Jenny Medina

Media terrorism: influence of the Media on the social construction of fear on the participation of the child in the Gangs

JOURNAL ARTICLE published 2020 in IROCAMM-International Review Of Communication And Marketing Mix

Authors: Yaritza María Vásquez Hernández