Marketing approach to specific forms of tourism in the context of revitalization of undeveloped areas in eastern Serbia

JOURNAL ARTICLE published 2018 in Marketing

Authors: Momčilo Manić

Investing in local community by oil industry

JOURNAL ARTICLE published 2019 in Marketing

Authors: Milica Grujić

The influence of employees' behavior on perceived quality of services

JOURNAL ARTICLE published 2018 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179066)

Authors: Suzana Đukić | Biljana Đorđević | Nemanja Berber

Contemporary consumer and impersonal electronic communication

JOURNAL ARTICLE published 2017 in Marketing

Authors: Dražen Marić | Ružica Kovač-Žnideršić | Nikola Paskaš | Jelena Jevtić | Zorjana Kanjuga

Effects of women representation in advertising on customers' attitudes

JOURNAL ARTICLE published 2018 in Marketing

Authors: Jelena Stanković | Radmila Živković | Tamara Marić | Jelena Gajić

Customer experience in marketing: History, concept and management

JOURNAL ARTICLE published 2017 in Marketing

Authors: Velimir Stavljanin

Research of the relationship between the characteristics of consumer personality, brand personality and consumer loyalty

JOURNAL ARTICLE published 2022 in Marketing

Authors: Suzana Đukić | Jelena Stanković

The value of customer involvement in new product development for company

JOURNAL ARTICLE published 2020 in Marketing

Authors: Mirjana Gligorijević | Jovan Rusić

Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia

JOURNAL ARTICLE published 2017 in Marketing

Authors: Galjina Ognjanov

Willingness of generation Z consumers to pay more for organic food in Serbia

JOURNAL ARTICLE published 2021 in Marketing

Authors: Semir Vehapi | Zenaida Šabotić

Attitudes and habits of young adults in using the services of fast food restaurants

JOURNAL ARTICLE published 2020 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (47007)

Authors: Dunja Demirović-Bajrami | Karolina Simat | Nikola Vuksanović | Marija Cimbaljević

Qualitative analysis of guest reviews of Italian restaurants on TripAdvisor

JOURNAL ARTICLE published 2018 in Marketing

Authors: Jelena Tepavčević | Ivana Blešić | Milan Bradić

Marketing aspect of the relationship between percipped quality of higher education service and students' loyalty

JOURNAL ARTICLE published 2022 in Marketing

Authors: Perica Macura | Nedeljka Elez

Improving organizational commitment through internal marketing

JOURNAL ARTICLE published 2019 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179062)

Authors: Biljana Bogićević-Milikić | Galjina Ognjanov

Employer branding and employee value proposition for Generation Z in digital economy

JOURNAL ARTICLE published 2022 in Marketing

Authors: Jelena Lukić-Nikolić | Snežana Lazarević

Relative importance of neuromarketing in support of banking service users

JOURNAL ARTICLE published 2022 in Marketing

Authors: Milica Slijepčević | Nevenka Popović-Šević | Ivana Radojević | Aleksandar Šević

Internal communications as a factor of company's efficiency

JOURNAL ARTICLE published 2018 in Marketing

Authors: Milica Slijepčević | Ana Bovan | Ivana Radojević

A dual quantitative-qualitative sales quotas model

JOURNAL ARTICLE published 2020 in Marketing

Authors: Slobodan Adžić | Marijana Milunović | Tijana Savić-Tot

Promotional activities and customer satisfaction: Long-term influence or a temporary marketing 'mirage'?

JOURNAL ARTICLE published 2018 in Marketing

Authors: Mihalj Bakator | Dejan Đorđević | Dragan Ćoćkalo

Marketing development challenges in developing countries

JOURNAL ARTICLE published 2018 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (47005)

Authors: Ljiljana Stanković | Ana Popović