Editorial

JOURNAL ARTICLE published 1 November 2011 in International Marketing Review

Authors: Jeryl Whitelock

International Marketing

JOURNAL ARTICLE published 1 June 1998 in International Marketing Review

Intra‐organizational factors and market orientation: effects of national culture

JOURNAL ARTICLE published 30 October 2009 in International Marketing Review

Authors: Ahmet H. Kirca | G. Tomas M. Hult

Strategic firm type and export performance

JOURNAL ARTICLE published 1 June 2002 in International Marketing Review

Authors: Aviv Shoham | Felicitas Evangelista | Gerald Albaum

Congruence of domestic and export marketing strategies ‐ An empirical investigation of its performance implications

JOURNAL ARTICLE published 1 December 2000 in International Marketing Review

Authors: David B. Stewart | Andrew McAuley

Comment: The Evolution of Distribution Systems

JOURNAL ARTICLE published April 1994 in International Marketing Review

Authors: Ronald Savitt

Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

JOURNAL ARTICLE published 11 September 2017 in International Marketing Review

Authors: Manlio Del Giudice | Ahmad Arslan | Veronica Scuotto | Francesco Caputo

The influence of self-construal on consumer responses to sizing discrepancy

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Hyeyoon Jung | Peter Magnusson | Yi Peng

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Jiaye Ge | Myung-Soo Jo | Emine Sarigollu

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Yipeng Liu | Oscar F. Bustinza | Ferran Vendrell-Herrero | Cary Cooper | Demetris Vrontis

The marketing implications of foreign direct investment in private Hungarian firms

JOURNAL ARTICLE published 1 October 1995 in International Marketing Review

Authors: Graham J. Hooley | Tony Cox | David Shipley | Jozsef Beracs | Krizstina Kolos

International Franchising in the Context of Competitive Strategy and the Theory of the Firm

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Sandra M. Huszagh | Fredrick W. Huszagh | Faye S. McIntyre

A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Janice M. Payan | Göran Svensson | Gabriel Awuah | Svante Andersson | Joe Hair

THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE

JOURNAL ARTICLE published 1 March 1984 in International Marketing Review

Authors: Sandra M. Huszagh | Arthur Murphy

INTERNATIONAL MARKETING TECHNIQUES FOR ENGINEERS

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: J.M. Hutcheson

MANAGING INTERNATIONAL CUSTOMER SERVICE

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Martin Christopher | Richard Lancioni | John Gattorna

THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON

JOURNAL ARTICLE published 1 February 1985 in International Marketing Review

Authors: Daniel C. Bello | Lee D. Dahringer

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ishmael P. Akaah | Attila Yaprak

STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

Authors: Socrates Papadopoulos

BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: John D. Daniels