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Effects of partitioned country image in the context of brand image and familiarity

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Assimilation effects in country image research

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Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior

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The relevance of retailer country-of-origin to consumer store choice: evidence from China

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

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Cracking export markets with genetically modified crops

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Consumer attitude toward gray market goods

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

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Ethical standards and perceptions of CRM among millennial consumers

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

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Internet and exporting: determinants of success in virtual export channels

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Toward more rigorous country brand assessments: the modified country brand strength index

JOURNAL ARTICLE published 27 April 2020 in International Marketing Review

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Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values

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