DEVELOPING A DEFENSIVE PRODUCT MANAGEMENT PHILOSOPHY FOR THIRD WORLD MARKETS

JOURNAL ARTICLE published 1 January 1988 in International Marketing Review

Authors: Donald G. Howard | Michael A. Mayo

Marketing Planning and Communications for Small Winemakers

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Tony Spawton

A Note on ″Passage to India: A Marketing Perspective″

JOURNAL ARTICLE published 1 January 1990 in International Marketing Review

Authors: G.M. Naidu

Barossa Winery: Penetrating the International Market

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Gordon McDougall

Risks and Liquor Markets in the Far East

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Nicholas Stroude

Consumer responses to East‐West writing system differences

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Monica D. Hernandez | Michael S. Minor

A conceptual framework of antecedents of information search in exporting

JOURNAL ARTICLE published 1 April 2005 in International Marketing Review

Authors: Poh‐Lin Yeoh

List of reviewers

JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Special Issue on Globalisation and regionalisation

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Reflections on IMR from the new Co-editor

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: John W. Cadogan

Note from the publisher

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Vicky Williams

Global Marketing and Advertising

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Special issue on Country of origin: state of art review for international marketing strategy and practice

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Editorial

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Authors: Professor Jeryl Whitelock

Guest editorial

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar

Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Impact of Export Market Expansion Strategy on Export Performance

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Chong S. Lee | Yoo S. Yang

Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Gordon E. Miracle | Kyu Yeol Chang | Charles R. Taylor

The retail internationalisation process

JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

Authors: Nicholas Alexander | Hayley Myers

Humor and cultural values in print advertising: a cross‐cultural study

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas Hatzithomas | Yorgos Zotos | Christina Boutsouki