Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit

JOURNAL ARTICLE published April 1995 in International Marketing Review

Authors: A. Diamantopoulos | B.B. Schlegelmilch | J.P. Du Preez

DEVELOPMENT OF EXPORT MARKETING GUIDELINES

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Warren J. Bilkey

Segmenting the Arab markets on the basis of marketing stimuli

JOURNAL ARTICLE published 1 December 2002 in International Marketing Review

Authors: Nizar Souiden

Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country

JOURNAL ARTICLE published 1 January 1993 in International Marketing Review

Authors: Sam Okoroafo | Lloyd C. Russow

Why State Corporations in Developing Countries Have Failed to Attract Foreign Investment

JOURNAL ARTICLE published 1 March 1989 in International Marketing Review

Authors: William A. Stoever

An ethics of representation for international marketing communication

JOURNAL ARTICLE published 1 October 2005 in International Marketing Review

Authors: Jonathan E. Schroeder | Janet L. Borgerson

Editors: Marylyn Carrigan

Toward more rigorous country brand assessments: the modified country brand strength index

JOURNAL ARTICLE published 27 April 2020 in International Marketing Review

Authors: Abdelmounaim Lahrech | Katariina Juusola | Mohamed Eisa AlAnsaari

Uncertainty and foreign direct investment: the role of moderators

JOURNAL ARTICLE published June 1995 in International Marketing Review

Authors: M. Krishna Erramilli | Derrick E. D′Souza

International advertising strategy: the standardisation question in manager studies

JOURNAL ARTICLE published 18 September 2007 in International Marketing Review

Authors: Fernando Fastoso | Jeryl Whitelock

Editors: Shintaro Okazaki

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Jiaye Ge | Myung-Soo Jo | Emine Sarigollu

Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

JOURNAL ARTICLE published 11 September 2017 in International Marketing Review

Authors: Manlio Del Giudice | Ahmad Arslan | Veronica Scuotto | Francesco Caputo

The influence of self-construal on consumer responses to sizing discrepancy

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Hyeyoon Jung | Peter Magnusson | Yi Peng

Advertising in Saudi Arabia: Content and Regulation

JOURNAL ARTICLE published 1 January 1989 in International Marketing Review

Authors: Mushtaq Luqmani | Ugur Yavas | Zahir Quraeshi

Determinants of export intermediaries' service‐mix configurations

JOURNAL ARTICLE published 1 August 2005 in International Marketing Review

Authors: George Balabanis

An analytical review of the factors stimulating smaller firms to export

JOURNAL ARTICLE published 6 November 2007 in International Marketing Review

Authors: Leonidas C. Leonidou | Constantine S. Katsikeas | Dayananda Palihawadana | Stavroula Spyropoulou

A store brand’s country-of-origin or store image: what matters to consumers?

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: Tony C. Garrett | Sungkyu Lee | Kyounghee Chu

Identifying successful marketing strategies by export regional destination

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Nora Lado | Ester Martínez‐Ros | Ana Valenzuela

Refining the relation between cause-related marketing and consumers purchase intentions

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Alberto Ferraris | Manlio Del Giudice | Balakrishna Grandhi | Valentina Cillo

An analysis of product category restrictions in advertising in four major East Asian markets

JOURNAL ARTICLE published 1 June 2000 in International Marketing Review

Authors: Charles R. Taylor | Mary Anne Raymond

Country of origin, national loyalty and product choice

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: E.R. Bruning