Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

JOURNAL ARTICLE published 22 February 2008 in International Marketing Review

Authors: Ayalla Ruvio | Aviv Shoham | Maja Makovec Brenčič

A culture‐based approach to understanding the adoption and diffusion of new products across countries

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review

Authors: Goksel Yalcinkaya

Editors: David A. Griffith

The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison

JOURNAL ARTICLE published March 1993 in International Marketing Review

Authors: Ven Sriram | Andrew M. Forman

Consumer Behaviour in Asia

JOURNAL ARTICLE published 1 February 2001 in International Marketing Review

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Yipeng Liu | Oscar F. Bustinza | Ferran Vendrell-Herrero | Cary Cooper | Demetris Vrontis

A conceptual framework of antecedents of information search in exporting

JOURNAL ARTICLE published 1 April 2005 in International Marketing Review

Authors: Poh‐Lin Yeoh

Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network

JOURNAL ARTICLE published 3 February 2022 in International Marketing Review

Authors: Renan Oliveira | Ariane Roder Figueira | Bernardo Silva-Rêgo

UNDERSTANDING CUSTOMER SERVICE FOR INCREASED COMPETITIVENESS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: Norman E. Marr

The influence of retail environment on price perceptions

JOURNAL ARTICLE published 1 December 2003 in International Marketing Review

Authors: Byoungho Jin | Brenda Sternquist

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

JOURNAL ARTICLE published 10 September 2020 in International Marketing Review

Authors: Nina Michaelidou | Milena Micevski | Georgios Halkias

Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

JOURNAL ARTICLE published 1 February 2005 in International Marketing Review

Authors: Young Sook Moon | Kara Chan

A METHODOLOGY FOR MEASURING CONSUMER PREFERENCES IN DEVELOPING COUNTRIES

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Naresh K. Malhotra

Marketing strategies of MNCs from emerging markets

JOURNAL ARTICLE published 27 April 2010 in International Marketing Review

Authors: Kamel Mellahi | Mehmet Demirbag | S. Tamer Cavusgil | Wade Danis

Psychic distance: a concept past its due date?

JOURNAL ARTICLE published 1 April 2000 in International Marketing Review

Authors: Barbara Stöttinger | Bodo B. Schlegelmilch

The psychometric properties of eTail quality

JOURNAL ARTICLE published 1 July 2006 in International Marketing Review

Authors: Albert Caruana | Michael T. Ewing

Editors: Rudolf R. Sinkovics

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

JOURNAL ARTICLE published 14 May 2018 in International Marketing Review

Authors: Camilla Barbarossa | Patrick De Pelsmacker | Ingrid Moons

A longitudinal analysis of country image and brand origin effects

JOURNAL ARTICLE published 4 August 2022 in International Marketing Review

Authors: Peter Magnusson | Srdan Zdravkovic | Stanford A. Westjohn

Globalizing internationals: product strategies of ICT manufacturers

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Authors: Peter Gabrielsson | Mika Gabrielsson | John Darling | Reijo Luostarinen

Impact of Export Market Expansion Strategy on Export Performance

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Chong S. Lee | Yoo S. Yang

KEY ACCOUNT MANAGEMENT

JOURNAL ARTICLE published 1 June 1998 in International Marketing Review

Authors: Dennis J. Cahill