Special issue on Internationalization of service firms

JOURNAL ARTICLE published 24 May 2013 in International Marketing Review

Contemporary thinking, topics and trends in international branding - Part 1

JOURNAL ARTICLE published 5 June 2007 in International Marketing Review

Authors: Professor T.C. Melewar | Joseann Small

Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond

JOURNAL ARTICLE published 19 April 2013 in International Marketing Review

The retail internationalisation process

JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

Authors: Nicholas Alexander | Hayley Myers

The role of networks and matching in market entry to emerging retail markets

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Ulf Elg | Pervez N. Ghauri | Veronika Tarnovskaya

Understanding and implementing CRM initiatives in international markets

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Anne L. Roggeveen | Lauren Beitelspacher

Drawing negative inferences from a positive country-of-origin image

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: Kashef A. Majid

Strategic flexibility in export expansion: growing through withdrawal

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Peter Pauwels | Paul Matthyssens

The PD scale: a measure of psychic distance and its impact on international marketing strategy

JOURNAL ARTICLE published 26 April 2011 in International Marketing Review

Authors: Carlos M.P. Sousa | Luis Filipe Lages

Editors: Nicolas Papadopoulos

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Abhishek Behl | Shampy Kamboj | Bijoylaxmi Sarmah | Vijay Pereira | Kirti Sharma | Hussain Gulzar Rammal | Elisa Arrigo

Exploring the link between market orientation and innovation in the European and US insurance markets

JOURNAL ARTICLE published 1 April 2001 in International Marketing Review

Authors: Nora Lado | Albert Maydeu‐Olivares

JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

JOURNAL ARTICLE published 1 February 1986 in International Marketing Review

Authors: Johny K. Johansson

Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Milorad M. Novicevic | Michael Harvey

Special issue on international perspectives on nation branding: current trends and future directions

JOURNAL ARTICLE published 12 September 2008 in International Marketing Review

An Assessment of Channel Behaviour in an Alternative Structural Arrangement: The International Joint Venture

JOURNAL ARTICLE published 1 March 1989 in International Marketing Review

Authors: Ghazi M. Habib | John J. Burnett

How international marketers make decisions: exploring approaches to learning and using heuristics

JOURNAL ARTICLE published 30 August 2023 in International Marketing Review

Authors: Simone Guercini | Susan Maria Freeman

Emergence of a third culture: shared leadership in international strategic alliances

JOURNAL ARTICLE published February 2005 in International Marketing Review

Authors: Carlos M. Rodríguez

Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Consumer characteristics and the use of social networking sites

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: Cheol Park | Jongkun Jun | Thaemin Lee

Editors: Dr Nina Michaelidou, Professor Nina Re

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: Jean Boisvert | Nicholas J. Ashill