The Influence of Situational Variables on Brand Personality Choice

JOURNAL ARTICLE published 7 November 2012 in International Journal of Marketing Studies

Authors: Scott Wysong | Sri Beldona | James Munch | Susan Kleiser

Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities

JOURNAL ARTICLE published 1 August 2011 in International Journal of Marketing Studies

Authors: Hsuan-fu Ho | Fang-Ying Wang

The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China

JOURNAL ARTICLE published 27 April 2020 in International Journal of Marketing Studies

Authors: Mandy Mok Kim Man | Yace Chen

Stock Price and Trading Volume during Market Crashes

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Rodion Remorov

Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Valeria De Bonis | Alessandro Gandolfo

On Necessity and Urgency of Environmental Cost Control in Jilin’s Farming Industry

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Chuanlian Song

A Model for Optimally Promoting Application Diffusion on Facebook

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Guoying Zhang | Charles Johnston | Chris Shao

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

JOURNAL ARTICLE published 16 October 2019 in International Journal of Marketing Studies

Authors: Lori M. Thanos | Sylvia D. Clark

Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cagri Talay | Volkan Alptekin

Applications of Planned Behavior Theory (TPB) in Jordanian Tourism

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Mamdouh T. AL Ziadat

Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Elif A. Ergin | Handan O. Akbay | Bulent Ozsacmaci

Applying Logistic Regression to E-Banking Usage in Kumasi Metropolis, Ghana

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Kawme Annin | Maurice Omane-Adjepong | Sonita Sarpong Senya

The Saliency of Second Level Agenda-setting Theory Effects on the Corporate Reputation of Business Organizations in Nigeria

JOURNAL ARTICLE published 10 September 2012 in International Journal of Marketing Studies

Authors: Olusanmi C. Amujo | Olutayo Otubanjo

Competitive Benchmarking Adoption Issues in the Hotel Sector in Petra, Jordan

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Naseem M. Twaissi | Jebril A. Alhelalat

Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness

JOURNAL ARTICLE published 29 November 2017 in International Journal of Marketing Studies

Authors: Alev Kocak Alan | Ebru Tumer Kabadayi | Selen Bakis | Yesim Can | Melih Can Sekerin

Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt

JOURNAL ARTICLE published 27 November 2018 in International Journal of Marketing Studies

Authors: Eman Wadie Abdel Halim

Empirical Verification of the Accuracy of Valuation Estimates Emanating From Nigerian Valuers: A Case Study of Lagos Metropolis

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: C. A. Ayedun | O. A. Ogunba | S. A. Oloyede

The Extent to Which Jordanian Doctors and Nurses Perceive the Accreditation in Private Hospitals

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Salah M. Diab

The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers

JOURNAL ARTICLE published 17 February 2022 in International Journal of Marketing Studies

Authors: Chiraz Rouissi | Fatma Letaif

E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects

JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies

Authors: Najah Hassan Salamah