A Model for Optimally Promoting Application Diffusion on Facebook

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Guoying Zhang | Charles Johnston | Chris Shao

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

JOURNAL ARTICLE published 16 October 2019 in International Journal of Marketing Studies

Authors: Lori M. Thanos | Sylvia D. Clark

The Effect of Attitude, Dimensions of Subjective Norm, and Perceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Tawfik Salah AL-Nahdi | Shakeel A. Habib | Abu Hassan Abu Bakar | Mohammed Salem Bahklah | Omar Hassan Ghazzawi | Hussein A. Al-Attas

The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim

How Social Media Shapes Our Happiness: Exploring the Mediating Effects of Social Comparison and Materialism

JOURNAL ARTICLE published 17 April 2024 in International Journal of Marketing Studies

Authors: Yosra Missaoui

The Role of Social Connectedness and Social Assurance in Prosocial Consumption: The Mediating Importance of Attitudes Toward Charity

JOURNAL ARTICLE published 4 March 2024 in International Journal of Marketing Studies

Authors: Mohammed Alzanbagi

Competitive Benchmarking Adoption Issues in the Hotel Sector in Petra, Jordan

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Naseem M. Twaissi | Jebril A. Alhelalat

Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness

JOURNAL ARTICLE published 29 November 2017 in International Journal of Marketing Studies

Authors: Alev Kocak Alan | Ebru Tumer Kabadayi | Selen Bakis | Yesim Can | Melih Can Sekerin

The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Budhi Haryanto

Empirical Verification of the Accuracy of Valuation Estimates Emanating From Nigerian Valuers: A Case Study of Lagos Metropolis

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: C. A. Ayedun | O. A. Ogunba | S. A. Oloyede

The Extent to Which Jordanian Doctors and Nurses Perceive the Accreditation in Private Hospitals

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Salah M. Diab

The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers

JOURNAL ARTICLE published 17 February 2022 in International Journal of Marketing Studies

Authors: Chiraz Rouissi | Fatma Letaif

Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Mbarek Rahmoun | Mohsen Debabi

Social Media Marketing in Emerging Economies: A Mongolian Case Study

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: David R. Borker

Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)

JOURNAL ARTICLE published 21 May 2014 in International Journal of Marketing Studies

Authors: Farhad Saadatnia | Mohammad Reza Mehregan

Distinctive Capabilities and Strategic Thrusts of Malaysia’s

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Abdul Rahim Abu Bakar | Fariza Hashim | Hartini Ahmad | Filzah Md Isa | Hisham Dzakaria

The Effectiveness of Internet Advertising through Memorization and Click on a Banner

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Ziadi Nihel

Impact of Social Media on Consumer Buying Patterns

JOURNAL ARTICLE published 23 August 2020 in International Journal of Marketing Studies

Authors: John Donnellan | Melanie McDonald | Michael Edmondson

Direct Marketing to Online Social Network (OSN) Users in Nigeria

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: R. A. Gbadeyan

Is Service Quality a Correlate of Customer Satisfaction? Evidence from Nigerian Airports

JOURNAL ARTICLE published 28 November 2016 in International Journal of Marketing Studies

Authors: James A. Adeniran | Binuyo A. Adekunle