Multinational Fast Food Chains’ “Global Think, Local Act Strategy” and Consumer Preferences in Turkey

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Ismail METIN | Yildiray KIZGIN

Types of Asymmetries in Exporter-Importer Relationships and Alignment Behaviour

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cagri Talay | Volkan Alptekin

Applications of Planned Behavior Theory (TPB) in Jordanian Tourism

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Mamdouh T. AL Ziadat

Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Elif A. Ergin | Handan O. Akbay | Bulent Ozsacmaci

Applying Logistic Regression to E-Banking Usage in Kumasi Metropolis, Ghana

JOURNAL ARTICLE published 24 March 2014 in International Journal of Marketing Studies

Authors: Kawme Annin | Maurice Omane-Adjepong | Sonita Sarpong Senya

Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions

JOURNAL ARTICLE published 28 July 2014 in International Journal of Marketing Studies

Authors: Long-Yuan Lee | Lung-Yu Li

Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector

JOURNAL ARTICLE published 20 January 2011 in International Journal of Marketing Studies

Authors: Ahmad Assaf Alfadly

Dynamic Attribute-Level Best Worst Discrete Choice Experiments

JOURNAL ARTICLE published 23 May 2019 in International Journal of Marketing Studies

Authors: Amanda Working | Mohammed Alqawba | Norou Diawara

Habits of Food Consumers in the Post COVID Era

JOURNAL ARTICLE published 26 September 2021 in International Journal of Marketing Studies

Authors: María Aránzazu Sulé Alonso | Tea Rushit | Elvira Delgado-Márquez

Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity

JOURNAL ARTICLE published 12 July 2019 in International Journal of Marketing Studies

Authors: Slamet Poerwadi | M. Suyanto | Anas Hidayat | Purwadi Purwadi | Zainal Mustafa Eq

Saudi Smokers' Behaviors After a 100% Tax Increase

JOURNAL ARTICLE published 27 February 2019 in International Journal of Marketing Studies

Authors: Ahmed Mohammed Alqarni

Research on Strategic Marketing in Leisure Sports Enterprises

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Hongquan Li | Houzhong Jin

Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Masashi Mochizuki | Taro Oishi | Yasuyuki Miyakoshi | Nobuyuki Yagi

A Three-Component Definition of Strategic Marketing

JOURNAL ARTICLE published 13 January 2013 in International Journal of Marketing Studies

Authors: Jeremiah Iyamabo | Olutayo Otubanjo

The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Nafez Nimer Hasan Ali | Mahmoud Allan

Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role

JOURNAL ARTICLE published 24 November 2018 in International Journal of Marketing Studies

Authors: Iman Abdel Hamid Hasanin

Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions

JOURNAL ARTICLE published 30 March 2012 in International Journal of Marketing Studies

Authors: Anita Radon AR

International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

JOURNAL ARTICLE published 3 February 2018 in International Journal of Marketing Studies

Authors: Diego Matricano | Giorgio Vitagliano

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity

JOURNAL ARTICLE published 14 September 2021 in International Journal of Marketing Studies

Authors: Yunxia Shi | Rumeng Zhang | Chunhao Ma

Service Quality in the Banking Sector in Ghana

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Abednego Feehi Okoe | Judith Serwa Adjei | Aihie Osarenkhoe