Metadata Search Funding Data Link References Status API Help
Facet browsing currently unavailable
Page 5 of 1480 results
Sort by: relevance publication year
Showing results for ISSN matching 0265-1335

Designing cross‐cultural advertising research: a closer look at paired comparisons

JOURNAL ARTICLE published 1 October 1996 in International Marketing Review

Authors: Nancy D. Albers‐Miller

https://doi.org/10.1108/02651339610131397 Actions

Research note:The psychographic segmentation of the female market in Greater China

JOURNAL ARTICLE published 1 February 1998 in International Marketing Review

Authors: Jackie L.M. Tam | Susan H.C. Tai

https://doi.org/10.1108/02651339810205258 Actions

Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?

JOURNAL ARTICLE published 1 June 1997 in International Marketing Review

Authors: Spence L. Wise | Morgan P. Miles

https://doi.org/10.1108/02651339710170258 Actions

International marketing: an assessment

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Stanley J. Paliwoda

https://doi.org/10.1108/02651339910257601 Actions

International differences in product perception: a product map analysis

JOURNAL ARTICLE published 1 April 1996 in International Marketing Review

Authors: David B. MacKay | Robert F. Easley

https://doi.org/10.1108/02651339610115773 Actions

Advertising adoption in a developing market economy: the case of Poland

JOURNAL ARTICLE published 1 August 1996 in International Marketing Review

Authors: Douglas C. West | Stanley J. Paliwoda

https://doi.org/10.1108/02651339610127266 Actions

The relevance of retailer country-of-origin to consumer store choice: evidence from China

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

Authors: Masayoshi Maruyama | Lihui Wu

https://doi.org/10.1108/imr-03-2013-0060 Actions

A multilevel perspective to the study of export venture performance

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: João S. Oliveira | John W. Cadogan

https://doi.org/10.1108/imr-12-2016-0213 Actions

Antecedents of product placement effectiveness across cultures

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: Fanny Fong Yee Chan | Dan Petrovici | Ben Lowe

Editors: Professor John Ford and Professor Vicky Crittenden

https://doi.org/10.1108/imr-07-2014-0249 Actions

Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Gordon E. Miracle | Kyu Yeol Chang | Charles R. Taylor

https://doi.org/10.1108/02651339210017082 Actions

Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese

JOURNAL ARTICLE published June 2003 in International Marketing Review

Authors: Rajesh Kumar | Verner Worm

https://doi.org/10.1108/02651330310477594 Actions

Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Man Yang | Tanja Leppäaho

https://doi.org/10.1108/imr-05-2022-0133 Actions

A Cross‐national Examination of Innovation Resistance

JOURNAL ARTICLE published 1 March 1991 in International Marketing Review

Authors: Patriya Tansuhaj | James W. Gentry | Joby John | L. Lee Manzer | Bong Jin Cho

https://doi.org/10.1108/02651339110000135 Actions

Product and Promotion Transfers in Consumer Goods Multinationals

JOURNAL ARTICLE published 1 February 1991 in International Marketing Review

Authors: John S. Hill | William L. James

https://doi.org/10.1108/02651339110144749 Actions

Editorial

JOURNAL ARTICLE published 18 February 2013 in International Marketing Review

Authors: Jeryl Whitelock

https://doi.org/10.1108/imr.03630aaa.001 Actions

Study Note

JOURNAL ARTICLE published 1 August 1994 in International Marketing Review

Authors: Ben L. Kedia | David J. Ackerman | Donna E. Bush | Robert T. Justice

https://doi.org/10.1108/02651339410069254 Actions

Country classification and the cultural dimension: a review and evaluation

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review

Authors: Johanna Vanderstraeten | Paul Matthyssens

Editors: David A. Griffith

https://doi.org/10.1108/02651330810866308 Actions

A culture‐based approach to understanding the adoption and diffusion of new products across countries

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review

Authors: Goksel Yalcinkaya

Editors: David A. Griffith

https://doi.org/10.1108/02651330810866281 Actions

The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison

JOURNAL ARTICLE published March 1993 in International Marketing Review

Authors: Ven Sriram | Andrew M. Forman

https://doi.org/10.1108/02651339310040670 Actions

A contingency approach to international marketing strategy and decision‐making structure among exporting firms

JOURNAL ARTICLE published 17 February 2012 in International Marketing Review

Authors: Henry F.L. Chung | Cheng Lu Wang | Pei‐how Huang

https://doi.org/10.1108/02651331211201543 Actions
Feedback: support@crossref.org