Global procurement of service activities by service firms

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JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Special Issue on Globalisation and regionalisation

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Reflections on IMR from the new Co-editor

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: John W. Cadogan

Note from the publisher

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Vicky Williams

Global Marketing and Advertising

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Special issue on Country of origin: state of art review for international marketing strategy and practice

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Editorial

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Authors: Professor Jeryl Whitelock

Guest editorial

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar

Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Impact of Export Market Expansion Strategy on Export Performance

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Chong S. Lee | Yoo S. Yang

Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Gordon E. Miracle | Kyu Yeol Chang | Charles R. Taylor

The retail internationalisation process

JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

Authors: Nicholas Alexander | Hayley Myers

Humor and cultural values in print advertising: a cross‐cultural study

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas Hatzithomas | Yorgos Zotos | Christina Boutsouki

A multilevel perspective to the study of export venture performance

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: João S. Oliveira | John W. Cadogan

Special issue on international perspectives on nation branding: current trends and future directions

JOURNAL ARTICLE published 12 September 2008 in International Marketing Review

Consumer cultural identity: a comment

JOURNAL ARTICLE published 9 September 2019 in International Marketing Review

Authors: Nicolas Papadopoulos

Editorial

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Jeryl Whitelock

International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Guest editorial

JOURNAL ARTICLE published 13 February 2017 in International Marketing Review

Authors: Shlomo Y. Tarba | Michael R. Czinkota | Demetris Vrontis