The marketing strategies of French and German companies in the UK

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Authors: Vivienne Topajka Shaw

Country managers: the next generation

JOURNAL ARTICLE published 1 June 1996 in International Marketing Review

Authors: Jon I. Martínez | John A. Quelch

Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network

JOURNAL ARTICLE published 3 February 2022 in International Marketing Review

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Editorial

JOURNAL ARTICLE published 15 February 2013 in International Marketing Review

Authors: Jeryl Whitelock

Special issue on Internationalization of service firms

JOURNAL ARTICLE published 24 May 2013 in International Marketing Review

Contemporary thinking, topics and trends in international branding - Part 1

JOURNAL ARTICLE published 5 June 2007 in International Marketing Review

Authors: Professor T.C. Melewar | Joseann Small

Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond

JOURNAL ARTICLE published 19 April 2013 in International Marketing Review

Globalizing internationals: product strategies of ICT manufacturers

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Authors: Peter Gabrielsson | Mika Gabrielsson | John Darling | Reijo Luostarinen

An international new venture’s commercialization of a medical technology innovation

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

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Exploring the link between market orientation and innovation in the European and US insurance markets

JOURNAL ARTICLE published 1 April 2001 in International Marketing Review

Authors: Nora Lado | Albert Maydeu‐Olivares

The PD scale: a measure of psychic distance and its impact on international marketing strategy

JOURNAL ARTICLE published 26 April 2011 in International Marketing Review

Authors: Carlos M.P. Sousa | Luis Filipe Lages

Editors: Nicolas Papadopoulos

UNDERSTANDING CUSTOMER SERVICE FOR INCREASED COMPETITIVENESS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: Norman E. Marr

Cause-related marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Gordon Liu | Meng-Shan Sharon Wu | Wai Wai Ko | Cheng-Hao Steve Chen | Yantai Chen

Drawing negative inferences from a positive country-of-origin image

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: Kashef A. Majid

EXPORT MANAGEMENT COMPANIES: THE IMPLICATIONS FOR DEVELOPING THE AMERICAN EXPORT TRADING COMPANY

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: Nicholas C. Williamson | Daniel C. Bello

HOW BETTER SYSTEMS COULD FEED THE WORLD

JOURNAL ARTICLE published 1 January 1986 in International Marketing Review

Authors: Adel I. El‐Ansary

International marketing textbooks

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: Eugene D. Jaffe

The use of multiple export channels by small knowledge‐intensive firms

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Authors: Rod B. McNaughton

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

JOURNAL ARTICLE published 1 April 1993 in International Marketing Review

Authors: Kyung‐il Ghymn | Laurence W. Jacobs

Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic