Advertising adoption in a developing market economy: the case of Poland

JOURNAL ARTICLE published 1 August 1996 in International Marketing Review

Authors: Douglas C. West | Stanley J. Paliwoda

Determinants and benefits of global strategic marketing planning formality

JOURNAL ARTICLE published 1 December 2000 in International Marketing Review

Authors: Myung‐Su Chae | John S. Hill

International differences in product perception: a product map analysis

JOURNAL ARTICLE published 1 April 1996 in International Marketing Review

Authors: David B. MacKay | Robert F. Easley

The effect of market orientation dimensions on multinational SBU's strategic performance

JOURNAL ARTICLE published 28 October 2013 in International Marketing Review

Authors: Xiaodan Dong | Christian Andrew Hinsch | Shaoming Zou | Huifen Fu

A Global Look at Consumer Involvement and Use of Products

JOURNAL ARTICLE published 1 January 1989 in International Marketing Review

Authors: Judith L. Zaichkowsky | James H. Sood

Asian brands without borders: regional opportunities and challenges

JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Authors: Julien Cayla | Giana M. Eckhardt

Editors: Joseann Small

Ethical segmentation of consumers in developing countries: a comparative analysis

JOURNAL ARTICLE published April 2005 in International Marketing Review

Authors: Jamal A. Al‐Khatib | Angela D'Auria Stanton | Mohammed Y.A. Rawwas

Brand as credible commitment in embedded licensing: a transaction cost perspective

JOURNAL ARTICLE published 20 April 2012 in International Marketing Review

Authors: Marshall S. Jiang | Bulent Menguc

Capabilities and propensity for cooperative internationalization

JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: César Camisón | Ana Villar

Global procurement of service activities by service firms

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Masaaki Kotabe | Janet Y. Murray

TECHNICAL CONSULTANCY IN INTERNATIONALISATION

JOURNAL ARTICLE published April 1987 in International Marketing Review

Authors: D. Deo Sharma | Jan Johanson

Heterogeneity of luxury value perception: a generational comparison in China

JOURNAL ARTICLE published 14 May 2018 in International Marketing Review

Authors: Ling Jiang | Juan Shan

Nation branding and integrated marketing communications: an ASEAN perspective

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar | Kai‐Uwe Seidenfuss | Ghazali Musa

Editors: Keith Dinnie

Determinants of export intermediaries' service‐mix configurations

JOURNAL ARTICLE published 1 August 2005 in International Marketing Review

Authors: George Balabanis

Why State Corporations in Developing Countries Have Failed to Attract Foreign Investment

JOURNAL ARTICLE published 1 March 1989 in International Marketing Review

Authors: William A. Stoever

Do not‐for‐profits value their customers and their needs?

JOURNAL ARTICLE published 1 August 1995 in International Marketing Review

Authors: Ian Bruce

JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

JOURNAL ARTICLE published 1 February 1986 in International Marketing Review

Authors: Johny K. Johansson

Aggressive and Passive Exporters: A Study in the Brazilian Furniture Industry

JOURNAL ARTICLE published 1 May 1990 in International Marketing Review

Authors: Angela da Rocha | Carl H. Christensen | Carlos Eduardo da Cunha

Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Man Yang | Tanja Leppäaho

Evaluating the green advertising practices of international firms: a trend analysis

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas C. Leonidou | Constantinos N. Leonidou | Dayananda Palihawadana | Magnus Hultman